# Eco-Conscious Sweater Selfies WWF Encourages People to Snap a Selfie for National Sweater Day By Laura McQuarrie | Published 2014-02-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/national-sweater-day References: [blog.wwf](http://blog.wwf.ca/blog/2014/01/09/get-sweater-feb-6/) & [sweaterday](http://sweaterday.ca/) In celebration of February 6th as National Sweater Day, the [WWF](https://www.trendhunter.com/trends/native-plant) is encouraging people to turn down the thermostats by at least two degrees, [put on a sweater](https://www.trendhunter.com/trends/brunette-the-label-2) and take a selfie. For people, being more conscious about energy usage means lower energy bills and more money saved. As well, climate change poses a huge threat to animals like elephants, giant pandas, whales and polar bears, but energy conservation is one of the fastest and most cost-effective ways to reduce greenhouse gas emissions. On the [sweaterday.ca](http://sweaterday.ca/) website, WWF shows a digital sweater that is in the process of being knit, with each stitch represented by someone who snaps a pic with the hashtag "SweaterDay." So far, there are already over 8,500 people who have contributed to this project and the effort to lower their energy consumption in the winter. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 56% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Energy Conservation:** Opportunity to develop innovative technologies and solutions that help individuals and businesses reduce energy consumption. - **Social Media Activism:** Opportunity to leverage social media platforms for raising awareness and driving collective action towards environmental causes. - **Digital Engagement:** Opportunity to create interactive digital experiences that engage and motivate people to take part in sustainability initiatives. ### Industries Being Reshaped - **Technology:** Tech companies can develop smart home systems, energy-efficient appliances, and energy monitoring tools. - **Social Media:** Social media platforms can provide features and campaigns to promote environmental activism and facilitate community engagement. - **Digital Marketing:** Digital marketing agencies can help organizations create immersive digital experiences and campaigns that drive environmental awareness and behavior change. ## Related on Trend Hunter - [Cozy Canadiana Apparel](https://www.trendhunter.com/trends/canada-ecofleece-crewneck.md) - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Alpaca Wool Fleece Sweaters](https://www.trendhunter.com/trends/pakacloud-fleece.md) - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md) - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md)