# Community Board Game Pop-Ups Scrabble is Combating Loneliness on National Scrabble Day By Laura McQuarrie | Published 2022-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-scrabble-day References: [toyworldmag](https://toyworldmag.co.uk/scrabble-hosts-community-initiatives-to-combat-loneliness/)  For National [Scrabble](https://www.trendhunter.com/trends/scrabble-coffee-table) Day, Scrabble is bringing people together and [combating loneliness](https://www.trendhunter.com/trends/loneliness-among-seniors) with community initiatives to help people feel more connected. This initiative comes in response to new research that says 36% of people feel lonelier since the pandemic. Findings also show that playing a board game would help people feel less alone and Scrabble is partnering with The Canvas (a London community events hub and café) for a [pop-up on National Scrabble Day](https://www.trendhunter.com/trends/flower-trucks). This event also coincides with the end of Mental Health Awareness Week, which is focused on the theme of loneliness. The pop-up will have people getting out of their shells by connecting with strangers over a beloved board game that has been connecting people for generations. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Board Game Pop-ups:** As people are increasingly feeling lonely, businesses can capitalize on the desire for social interaction by hosting pop-up board game events. - **Combating Loneliness:** Businesses can create products and initiatives that combat loneliness, responding to the growing need for social interaction and connection. - **Community Events:** Organizations can promote community events to help people connect and combat loneliness, promoting mental and emotional wellbeing. ### Sectors Adopting This - **Hospitality:** The hospitality industry can create board game-themed events to attract customers and combat loneliness. - **Wellness:** Businesses in the wellness industry can create events and products that promote social interaction and connection, addressing the growing need for mental and emotional wellbeing during the pandemic. - **Entertainment:** The entertainment industry can create board game experiences, online or in-person, to provide social interaction and connection to individuals and families. ## Related on Trend Hunter - [Gen Z-Focused Board Games](https://www.trendhunter.com/trends/scrabble-together.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Counter-Loneliness Social Spaces](https://www.trendhunter.com/trends/friendship-corner.md) - [Age-Inclusive Board Games](https://www.trendhunter.com/trends/hasbro-5.md) - [Loneliness-Coping Workshops](https://www.trendhunter.com/trends/dr-anna-mclaughlin.md) - [Multiplayer Word Games](https://www.trendhunter.com/trends/crossplay.md) - [Loneliness-Combating Social Campaigns](https://www.trendhunter.com/trends/hinge-2.md) - [Family Board Game Promos](https://www.trendhunter.com/trends/hasbro-and-birds-eye.md) - [Vibrant Boardgame-Inspired Slippers](https://www.trendhunter.com/trends/dearfoams-x-hasbro.md)