# Interactive Wellness Challenges Saladworks Created a 30-Day Challenge for National Salad Month By Laura McQuarrie | Published 2020-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-salad-month References: [prnewswire](https://www.prnewswire.com/news-releases/saladworks-kicks-off-national-salad-month-with-interactive-social-campaign-301057902.html) & [saladworks](http://www.saladworks.com/) May is National Salad Month and fast-casual create-your-own salad franchise Saladworks created a [30-day wellness challenge](https://www.trendhunter.com/trends/30day-gut-challenge) to celebrate the occasion. Although people are staying home, they are still looking for ways to stay active, healthy and mentally stimulated, and the [four-week social media challenge](https://www.trendhunter.com/trends/75-hard-together) offers themes, activities and community to connect health-oriented individuals. On a weekly basis, Saladworks shares challenges, which are based around four central themes: Create & Relate, Restore & Explore, Nature & Nurture or Nourish & Nutrition. On one day, participants may be tasked with creating a new entree, trying a new sleep routine or making a DIY such as an avocado face mask. The interactive You Are A-May-Zing 30-Day Challenge can be found on Saladworks' Instagram, Facebook and [Twitter](https://www.trendhunter.com/trends/mayoverse). Image Credit: Saladworks ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Interactive Wellness Challenges:** The trend of creating social media challenges for wellness can be applied in other industries to engage with health-oriented individuals and create a sense of community. - **Create-your-own Salads:** Customizable meals are becoming increasingly popular in the fast-casual industry and could be used as a disruptive innovation opportunity for other food establishments. - **National Food Holidays:** Celebrating national food holidays can be a way to connect with customers and create marketing opportunities for businesses in the food and beverage industry. ### Where This Applies - **Wellness:** Developing interactive challenges on social media could be an innovative way for companies in the wellness industry to engage with customers and foster a sense of community. - **Fast-casual Restaurants:** Offering customizable meal options could be a way to differentiate from competitors and attract health-conscious consumers, making it a disruptive innovation opportunity for the fast-casual industry. - **Food and Beverage:** Creating marketing opportunities around national food holidays can be an effective way for businesses in the food and beverage industry to connect with customers and drive sales. ## Related on Trend Hunter - [App-Based Wellness-Oriented Challenges](https://www.trendhunter.com/trends/everyday-well-challenge.md) - [Health Food Challenge Apps](https://www.trendhunter.com/trends/rewards-and-challenges.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Limited-Edition Summer Salad Menus](https://www.trendhunter.com/trends/national-salad-months.md) - [Outdoor Activity Challenges](https://www.trendhunter.com/trends/mental-health-awareness-month.md) - [Healthful Grocer Wellness Campaigns](https://www.trendhunter.com/trends/28day-challenge-campaign.md) - [Resolution-Focused Smoothie Campaigns](https://www.trendhunter.com/trends/january-smoothie-challenge.md) - [Resolution-Focused Salad Promos](https://www.trendhunter.com/trends/free-salad-kits.md) - [Workplace-Inspired Salad Campaigns](https://www.trendhunter.com/trends/salad-freaks.md)