# Secret Wing Menus Wingstop is Celebrating National Ranch Day with a Secret Menu Hack By Elena Rahman | Published 2022-03-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-ranch-day References: [wingstop](https://www.wingstop.com/)  [Wingstop](https://www.trendhunter.com/trends/bottle-of-wingstop-ranch) is celebrating National Ranch Day after a proven consumer affinity for its ranch on social media. The brand is offering [free ranch to its customers](https://www.trendhunter.com/trends/wingstop-crispy-tenders) to celebrate the national sauce day. However, Wingstop is taking the celebration one step further by introducing a secret menu hack to its loyal customers. For a side of free ranch, visitors can enter the code RANCHDAY at their checkout. To access the secret menu hack, customers are directed to add a side of flavor to their cart alongside one ranch cup. The flavors can then be mixed into the ranch for a delicious dipping sauce. Wingstop offers [11 flavors](https://www.trendhunter.com/trends/wingstop-fiery-lime) to help customers spice up their ranch dipping sauce during the celebration. Image Credit: Wingstop ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 18% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **National Sauce Day Celebrations:** Businesses can leverage national celebrations to gain customer engagement and drive sales with creative marketing and promotion tactics. - **Secret Menu Hacks:** Creating hidden or exclusive menu items can boost customer loyalty and generate buzz on social media. - **Customization and Personalization:** Empowering customers to personalize their orders with a wide range of options can increase customer satisfaction and drive repeat business. ### Where This Applies - **Quick Service Restaurants:** QSRs can create and promote limited-time menu items or secret menu hacks as a way to generate excitement and increase sales. - **Food and Beverage Retailers:** Food and beverage retailers can leverage national celebrations to promote their products and drive sales through creative marketing campaigns and product bundles. - **Mobile Ordering and Delivery Services:** Mobile ordering and delivery services can offer exclusive deals and promotions on national celebration days to incentivize orders and increase customer engagement. ## Related on Trend Hunter - [Ranch Bottle Auctions](https://www.trendhunter.com/trends/bottle-of-wingstop-ranch.md) - [National Ranch Day Promotions](https://www.trendhunter.com/trends/jets-ranch.md) - [Dressing-Celebrating Pizza Promotions](https://www.trendhunter.com/trends/ranchfest.md) - [Mobile-Exclusive Wing Flavors](https://www.trendhunter.com/trends/flavor-invasion.md) - [Complimentary Chicken Wing Offers](https://www.trendhunter.com/trends/national-chicken-wing-day1.md) - [Ranch Tasting Kits](https://www.trendhunter.com/trends/hellofresh-ranch-flight.md) - [Habanero-Based Ranch Sauces](https://www.trendhunter.com/trends/ranch-fire-burger.md) - [Pizza-Style Pretzel Bites](https://www.trendhunter.com/trends/pretzelria-delivery-service.md) - [Tangy Sauce-Based Menu Options](https://www.trendhunter.com/trends/menu-for-january.md)