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# Pet Treat Pizza Pairings
Hungry Howie’s is Serving Up a National Pet Day Menu This Year

By Katherine Pendrill | Published 2026-04-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/national-pet-day-menu
References: [qsrmagazine](https://www.qsrmagazine.com/news/hungry-howies-teams-with-happy-howies-to-celebrate-national-pet-day/) & [mediapost](https://www.mediapost.com/publications/article/414117/hungry-howies-happy-howies-team-up-for-national.html)

![Pet Treat Pizza Pairings](https://cdn.trendhunterstatic.com/thumbs/607/national-pet-day-menu.jpeg)

Hungry Howie’s recently announced the launch of a limited-time National Pet Day menu that helps pet owners dine with their furry friends. As Hungry Howie's Vice President of Public Relations, Jennifer Jackson, explains, "Partnering with Happy Howie’s allows us to create a fun way for our guests to enjoy their favorite pizza while also treating their furry companions to something special.”

Available as of April 11th, the new National Pet Day menu is a lineup of Secret Menu options that pair fan-favorite Hungry Howie’s dishes with Happy Howie’s all-natural dog treats. For instance, there's a Pup & Roll Combo that includes a $5 Pepperoni Howie Roll and a packet of Happy Howie’s Dog Treats. There's also a Bone Appétit Pack Party, which includes a $15 Large 1-Topping Pizza, Howie Bread with a dipping sauce, and a pack of Happy Howie’s Dog Treats. Finally, there's the Howie’s Bark-Back Add-On, which allows you to add two packets of Happy Howie’s Dog Treats to your order for $5.

Image Credit: Hungry Howie’s

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 44% | Activity: 51% | Freshness: 71%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What's Driving This Trend

- **Pet-friendly Dining Experiences:** Dining environments that welcome pets alongside owners are redefining customer experience by blending social dining with companion-specific offerings.
- **Co-branded Pet Product Pairings:** Collaborations between foodservice brands and pet product makers are creating hybrid SKUs that merge human meals with complementary pet treats for shared consumption occasions.
- **Limited-time Menu Exclusives:** Time-limited, themed menu drops tied to events or holidays are driving urgency and testing acceptance for adjacent product extensions like pet-oriented add-ons.

### Who This Affects Most

- **Quick-service Restaurants:** Restaurant chains are exploring companion-focused menu expansions that could transform ordering norms and increase basket size through bundled human-and-pet offers.
- **Pet Food and Treats:** Producers of pet consumables are being positioned as lifestyle collaborators, with opportunities to enter co-branded, human-adjacent channels beyond traditional retail.
- **Food Delivery and E-commerce:** Digital ordering platforms are enabling integrated fulfillment of multi-recipient orders, presenting new logistics models for simultaneous delivery of human meals and pet products.

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