# Celebratory Cocktail Promotions This Special Drink Promotion Celebrates National Margarita Day By Katherine Pendrill | Published 2016-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-margarita-day References: [tonyromas](http://tonyromas.com/press/why-have-a-margarita-when-you-can-have-a-romarita-at-tony-romas/) & [tonyromas](http://tonyromas.com/specials/) Tony Roma’s is celebrating National Margarita Day with a special in-store promotion. Instead of simply offering a discount on traditional margaritas, the restaurant is celebrating with its own version of the beloved cocktail. In honor of National Margarita Day, Tony Roma’s is offering a discount on its [signature line of Romaritas](https://www.trendhunter.com/trends/cinco-de-mayo-drink). On February 22nd, customers can order the Classic Romarita for just $2.22. Unlike a traditional margarita, the signature cocktail is made with Sauza Gold tequila, which contains notes of caramel and cooked agave. When combined with [Cointreau liqueur](https://www.trendhunter.com/trends/cointreau-lime-of-credit) and the signature salted rim, the drink develops a tangy flavor that provides a whole new way to enjoy a margarita. Although Tony Roma's has been serving the Classic Romarita since the 1990s, this promotion gives customers a chance to rediscover the tasty cocktail. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Creative Cocktail Celebrations:** Restaurants are promoting signature cocktails in unique ways to celebrate occasions like National Margarita Day. - **Discounted Signature Cocktails:** Restaurants are offering discounts on their popular signature cocktails to attract customers on special occasions. - **Rediscovering Classic Cocktails:** Restaurants are reviving classic cocktails by adding unique twists and promotions to attract customers. ### Who This Affects Most - **Restaurants and Food Services:** Restaurants and bars have opportunities to promote their signature cocktails in creative ways to attract customers and increase sales. - **Beverage and Alcohol:** Beverage companies can partner with restaurants and bars to promote their products through unique signature cocktails. - **Hospitality and Tourism:** Hotels and resorts can create special promotions and events around signature cocktails to attract guests and provide unique experiences. ## Related on Trend Hunter - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Interactive Margarita Events](https://www.trendhunter.com/trends/rings-of-fire.md) - [Margarita-Celebrating Snapback Hats](https://www.trendhunter.com/trends/margarita-merch.md) - [Immersive Margarita Tastings](https://www.trendhunter.com/trends/international-margarita-day.md) - [Limited Margarita Deals](https://www.trendhunter.com/trends/margarita-deals.md) - [Shaker-Free RTD Margaritas](https://www.trendhunter.com/trends/sunny-margarita.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Fruity Cocktail Restaurant Promotions](https://www.trendhunter.com/trends/1-cocktails.md) - [Month-Long Martini Events](https://www.trendhunter.com/trends/fancy-hour.md)