# Snack-Centered Shopping Pop-Ups UNIQLO's National Ice Cream Day Pop-Up Shares Mochi Snacks By Laura McQuarrie | Published 2019-07-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/national-ice-cream-day-popup References: [prnewswire](https://www.prnewswire.com/news-releases/mymo-mochi-ice-cream-partners-with-uniqlo-to-throw-the-ultimate-national-ice-cream-day-party-300878356.html) & [mymomochi](http://www.mymomochi.com) My/Mo Mochi Ice Cream and [UNIQLO](https://www.trendhunter.com/trends/uniqlo-6) are already looking ahead to the end of July with a National Ice Cream Day pop-up that will treat consumers to [free sweet mochi snacks](https://www.trendhunter.com/trends/mochi-love) at locations across the United States. For the [ice cream holiday on July 21st](https://www.trendhunter.com/trends/ice-cream-day-deal), both brands will be coming together to offer an experience centered on food, fashion and snacking in style. UNIQLO locations across in the United States will be treating people to their choice of My/Mo Mochi Ice Cream, which includes products like Sweet Mango, Ripe Strawberry and the new triple-layer S'mores and Vanilla Blueberry varieties. With a shared passion for color, fun and disrupting their respective industries, My/Mo Mochi Ice Cream and UNIQLO make a powerful pair. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Snack-centered Pop-ups:** Creating snack-centered pop-up stores can attract customers with free snacks, promoting a positive brand image. - **Fashion-food Partnerships:** Partnering with food brands can diversify a fashion brand's product offerings, creating a new customer base. - **In-store Events:** Hosting events in-store, centered around food and fashion, can create a unique experience for customers and increase brand loyalty. ### Where This Applies - **Food & Beverage:** Partnering with fashion brands for events or pop-ups can increase a food brand's visibility and reach a wider audience. - **Fashion:** Partnering with food brands for events or pop-ups can attract new customers and increase brand loyalty. - **Retail:** Hosting events, centered around food and fashion, can create a unique shopping experience and increase foot traffic in stores. ## Related on Trend Hunter - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Tropical Frozen Dessert Pops](https://www.trendhunter.com/trends/paradise-pops.md) - [Ice Cream Sandwich Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-popup.md) - [Rewarding Mochi Campaigns](https://www.trendhunter.com/trends/little-moons-campaign.md) - [Blended Donut Ice Creams](https://www.trendhunter.com/trends/yonutz-smashed-ice-cream.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Protein Ice Cream Pop-Ups](https://www.trendhunter.com/trends/scoop-shop-in-nyc.md) - [Birthday-Themed Mochi Treats](https://www.trendhunter.com/trends/mymochi-and-mattel.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md)