# Visually-Focused Magazine Redesigns A National Geographic Redesign Places Emphasis on Pictures By Justin Lam | Published 2018-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-geographic-redesign References: [designtaxi](http://designtaxi.com/news/399264/National-Geographic-Magazine-s-Bold-Redesign-Puts-Visual-Storytelling-Foremost/) & [designweek](https://www.designweek.co.uk/issues/16-22-april-2018/national-geographic-draws-130-year-history-magazine-redesign/) After two decades, a [National Geographic](https://www.trendhunter.com/trends/national-geographic-for-west-elm-kids-collection) redesign has finally been unveiled and is meant to appeal to a more visually hungry audience. The most notable change in this National Geographic redesign focuses on the front page of the magazine and was redeveloped with help from design firm Godfrey Dadich Partners. The redesigned front page is key to the new focus of National Geographic as it now condenses the magazine into three sections; 'Proof,' 'Embark' and 'Explore.' The first section, 'Proof,' is the key element to the National Geographic redesign as it leads the magazine in a visually forward way. 'Proof' tells a story through photography and will place a greater emphasis on visual storytelling. This emphasis on the visual build upon National Geographic's long history of cartography and photography and enhances this history to redesign the magazine in a more visual experience. Imaged Credit: National Geographic ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Visually-focused Magazine Redesigns:** Redesigned magazines focused on photography to attract visually hungry customers. - **Emphasis on Visual Storytelling:** National Geographic redesigns with a greater emphasis on visual storytelling through photography. - **Condensed Magazine Sections:** National Geographic redesigns the magazine to three sections 'Proof,' 'Embark' and 'Explore'. ### Industries Being Reshaped - **Publishing:** Publishing industry can take advantage of visually-focused redesigns to appeal to a wider audience. - **Photography:** Photography industry can collaborate with publishers to highlight the importance of visual storytelling. - **Design:** Design firms can work with publishers to redesign magazine layouts and improve overall visual appeal. ## Related on Trend Hunter - [Graphic Design Bold Books](https://www.trendhunter.com/trends/parks-2.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Young Consumer-Focused Store Redesigns](https://www.trendhunter.com/trends/auntie-annes1.md) - [Visually Immersive Global News](https://www.trendhunter.com/trends/newsflask.md) - [Enhanced Brand Websites](https://www.trendhunter.com/trends/waring.md) - [Collaboration Kids Home Decor](https://www.trendhunter.com/trends/national-geographic-for-west-elm-kids-collection.md)