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# Intelligent Chalkboard Robots
The Chalkbot Draws Like Einstein for National Geographic 'Genius'

By Laura McQuarrie | Published 2017-03-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/national-geographic-genius
References: [digitalbuzzblog](http://www.digitalbuzzblog.com/natgeos-twitter-powered-chalkboard-robot/) & [press.nationalgeographic](http://press.nationalgeographic.com/2017/03/07/national-geographic-announces-five-days-of-supplementary-sxsw-programming-and-free-drinks-at-the-nat-geo-further-base-camp/)

For SXSW 2017, [National Geographic](https://www.trendhunter.com/trends/ai-generated-statue) 'Genius' created a [Twitter](https://www.trendhunter.com/trends/the-art-of-trending)-Powered Chalkboard Robot to show off the genius of Einstein, which is also the focus of the series.

The Chalkbot brings the inventor's brilliant mind to life via a chalkboard. SXSW attendees had the chance to use the #GeniusBillboard hashtag on Twitter in order to submit a selfie and see it come to life before their eyes in real-time through symbols, words and equations drawn by a lively robotic arm.

At SXSW, National Geographic created an entire Nat Geo Further Base Camp devoted to helping attendees discover their own genius through brain-boosting, mind-boggling activities. Some other activations included See FURTHER featuring [Microsoft](https://www.trendhunter.com/trends/thinkpal-ai-tablet) Hololens and Chasing Genius With Nerd Night.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 27% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Twitter-powered Chalkboard Robots:** Opportunity for companies to create interactive and engaging experiences by combining social media and robotics.
- **Real-time Drawing Technology:** Potential for businesses to utilize robotic arm technology to create dynamic and immersive experiences for their customers.
- **Brain-boosting Activities:** Opportunity for industries, such as education and entertainment, to develop innovative and interactive activities that enhance cognitive function.

### Who This Affects Most

- **Entertainment:** Disruptive potential for entertainment companies to incorporate intelligent chalkboard robots into their live events and performances.
- **Technology:** Opportunity for tech companies to further develop real-time drawing technology and create new applications for it.
- **Education:** Potential for educational institutions to utilize Twitter-powered chalkboard robots as a tool for interactive learning and engagement.

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