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# DIY Head Shrinking
National Geographic Ads Opt for a Unique Promotion

By Holger Mohr | Published 2009-11-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/national-geographic-ads
References: [blogadilla](http://www.blogadilla.com/2009/11/17/shrink-your-head/) & [channel.nationalgeographic](http://channel.nationalgeographic.com/channel/expedition-week-headshrinker)

To promote their expedition week, the National Geographic Magazine created an online headshrinker. You can upload your photo and choose between some headshrink designs. After a few seconds you will see your own head as a shrunken head -- quite a shocking experience.

By the way, check out the video which contains rare material of the amazonas head shrinkers.

**Implications** - The Internet now offers a wide variety of ways for consumers to see themselves in a different light -- [virtual makeup games](https://www.trendhunter.com/trends/xelestia) and [online head shrinking](https://www.trendhunter.com/trends/mynewlook) games are great examples of this. If you can push to give your consumers a [personalized interactive experience](https://www.trendhunter.com/trends/product-guesser), you will make a solid connection with your market base.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 77% | Activity: 100% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Makeup Games:** Opportunity for beauty brands to create personalized interactive experiences for consumers through virtual makeup games.
- **Online Head Shrinking Games:** Opportunity for entertainment platforms to engage users with personalized interactive experiences through online head shrinking games.
- **Expedition-themed Promotions:** Opportunity for travel and adventure brands to promote their offerings through unique and immersive expedition-themed promotions.

### Where This Applies

- **Beauty:** Beauty brands can take advantage of virtual makeup games to offer consumers personalized interactive experiences.
- **Entertainment:** Entertainment platforms can engage users by providing personalized interactive experiences through online head shrinking games.
- **Travel and Adventure:** Travel and adventure brands can promote their offerings through unique and immersive expedition-themed promotions.

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