# Umami-Rich Chicken Sandwiches Dog Haus is Marking National Fried Chicken Day with a New Dish By Katherine Pendrill | Published 2017-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-fried-chicken-day References: [prnewswire](http://www.prnewswire.com/news-releases/dog-haus-gets-cocky-with-the-launch-of-the-bad-mutha-clucka-300480774.html) & [hedonistshedonist](http://hedonistshedonist.com/blog/dog-haus-fried-chicken/) July 6th is National Fried Chicken Day, and the gourmet hot dog, sausage and burger concept [Dog Haus](https://www.trendhunter.com/trends/honolulu-hot-chicken-sandwich) is marking the occasion with a new dish called the [Bad Mutha](https://www.trendhunter.com/trends/bad-mutha-clucka) Clucka Sandwich. The Bad Mutha Clucka is an "crispy, umami-rich fried chicken sandwich" featuring a 100% all-natural, cage-free chicken breast that contains no hormones or antibiotics. The chicken is brined and then dipped in a special batter before it is deep-fried until crisp. The crispy chicken filet is then served on a slightly sweet King’s [Hawaiian Roll](https://www.trendhunter.com/trends/the-better-hawaiian-roll) alongside lettuce, pickles and 'haus-made' miso ranch sauce. As the chain explains, the umami flavors from the miso and red chili flakes are perfectly balanced by the sweetness of the King’s Hawaiian Roll, thereby creating a savory sandwich that is perfect for National Fried Chicken Day. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Umami Flavors:** Exploring umami-rich flavor profiles in different dishes and cuisines can create opportunities to develop unique and enticing food experiences. - **Health-conscious Ingredients:** The growing demand for all-natural, hormone-free, and antibiotic-free ingredients presents an opportunity for food businesses to cater to health-conscious consumers. - **Gourmet Fast Food:** The rise of gourmet fast food concepts like the Bad Mutha Clucka Sandwich highlights the potential for elevating traditional dishes with high-quality ingredients and culinary innovation. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend for umami flavors and health-conscious ingredients by incorporating them into their product offerings. - **Fast Casual Restaurants:** Fast casual restaurants have the opportunity to attract customers by offering gourmet fast food options that combine convenience with high-quality ingredients and unique flavor profiles. - **Food Trucks:** Food trucks can tap into the popularity of umami-rich dishes and cater to the growing demand for flavorful and innovative street food experiences. ## Related on Trend Hunter - [Hybrid Chicken Sandwiches Bowls](https://www.trendhunter.com/trends/bad-mutha-clucka.md) - [Hawaiian-Style Chicken Burgers](https://www.trendhunter.com/trends/honolulu-hot-chicken-sandwich.md) - [QSR Chicken Salad Bowls](https://www.trendhunter.com/trends/dog-haus-2.md) - [Hot Honey Chicken Wraps](https://www.trendhunter.com/trends/dog-haus-menu-items.md) - [Hawaiian-Inspired Chicken Wings](https://www.trendhunter.com/trends/mighty-moa-wings.md) - [Spicy-Sweet Hot Dogs](https://www.trendhunter.com/trends/dog-haus-naughty-dog.md) - [Fried Chicken-Celebrating Promotions](https://www.trendhunter.com/trends/national-fried-chicken-days.md) - [Sous-Vide Chicken Sandwiches](https://www.trendhunter.com/trends/fried-and-grilled-chicken-sandwiches.md) - [Spicy-sweet Chicken Sandwiches](https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich.md)