# Disheveled Currency Campaigns National Forum for Animal Protection and Defense Asks For Funding By Meghan Young | Published 2011-10-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/national-forum-for-animal-protection-and-defense References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/fndpa-monkey-egret-jaguar-macaw/) & [forumnacional.br](http://www.forumnacional.com.br/) It is shameful to think that some of the most endangered animals in the world grace the paper bills that could help save them, and Brazil's [National Forum for Animal Protection and Defense](https://www.trendhunter.com/trends/west-indian-manatee) has taken note of this sad fact and decided to use this money in their latest campaign. These [print ads](https://www.trendhunter.com/trends/food-lion1) cleverly appeal to people's ability for compassion, and also to their sense of reason by showing just how ridiculous it is that society can let animals die to hold onto a few extra pieces of paper. Conceived and executed by Sao Paolo-based ad agency Longplay 360, the National Forum for Animal Protection and Defense ad campaign effectively promotes the awareness of [animal abuse and extinction](https://www.trendhunter.com/trends/return-of-the-cheetah). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 56% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Animal-driven Currency Messaging:** Opportunity for companies to incorporate animal protection messaging into currency design. - **Socially Conscious Advertising:** Growing trend of using advertising campaigns to raise awareness of social and environmental issues. - **Cause-related Marketing:** Increasing popularity of promoting social causes to attract socially conscious consumers and create brand loyalty. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to create campaigns that raise awareness for social and environmental issues. - **Currency Design:** Opportunity for currency printing companies to incorporate animal protection messaging into currency design. - **Consumer Goods:** Opportunity for companies to implement cause-related marketing campaigns to attract socially conscious consumers. ## Related on Trend Hunter - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Charitable Digital Brochures](https://www.trendhunter.com/trends/co-cosmeticos.md)