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# Footwear-Specific Smoothie Giveaways
This Promotion Celebrates National Flip Flop Day

By Katherine Pendrill | Published 2016-06-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/national-flip-flop-day
References: [brandeating](http://www.brandeating.com/2016/06/free-smoothie-at-tropical-smoothie-cafe-flip-flops-june-17-2016.html) & [facebook](https://www.facebook.com/tropicalsmoothiecafe/photos/a.10150606306157826.377345.57311312825/10153606980137826/?type=3&theater)

In honor of National Flip Flop Day, Tropical Smoothie Cafe is holding an unusual promotion. Although summer may not have officially arrived, this promotion gives consumers a great reason to dig out their favorite pair of flip flops.

On Friday, June 17th, [Tropical Smoothie cafe](https://www.trendhunter.com/trends/tropical-smoothie-cafe-drinks) will be giving away [free 24-ounce Jetty Punch Smoothies](https://www.trendhunter.com/trends/smoothie-happy-hour) to those wearing flip flops. The promotion is running from 2 PM to 7 PM, meaning consumers have plenty of time to claim their free drink. Although there is no purchase required for consumers to redeem their complimentary smoothie, the chain is accepting donations for [Camp Sunshine](https://www.trendhunter.com/trends/camp-carvel), which is a camp that hosts kids with life-threatening illnesses.

While National Flip Flop day may not be the biggest holiday of the season, this promotion provides a great reason to celebrate.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 5% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Footwear-specific Promotions:** Opportunity for businesses to create buzz and attract foot traffic by offering promotions specifically targeting footwear.
- **Cause Marketing:** Incorporating social causes in promotional campaigns creates emotional connections between consumers and brands, fostering brand loyalty.
- **Time-specific Promotions:** Limited-time promotions create a sense of urgency and drive consumer behavior, motivating them to act quickly.

### Sectors Adopting This

- **Food and Beverage:** Food and beverage companies can leverage cause marketing and time-specific promotions to drive traffic and boost sales.
- **Retail:** Retailers can draw in customers with footwear-specific promotions and generate buzz around their products or store.
- **Hospitality:** Hotels, resorts, and other hospitality businesses can use footwear-specific promotions to create unique guest experiences and differentiate themselves from competitors.

## Related on Trend Hunter

- [Celebratory Smoothie Campaigns](https://www.trendhunter.com/trends/national-smoothie-day-promotion.md)
- [Back-to-School Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-promotion.md)
- [Mysterious Summer Smoothie Flavors](https://www.trendhunter.com/trends/mystery-smoothie.md)
- [Complimentary Coffee Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-stars-for-smoothies.md)
- [Complimentary Donut Cafe Promotions](https://www.trendhunter.com/trends/dunkin-national-donut-day.md)
- [Complimentary Frozen Drink Promotions](https://www.trendhunter.com/trends/free-skwishee-day.md)
- [Paris Olympics Smoothie Offerings](https://www.trendhunter.com/trends/one-day-5-deal.md)
- [Smoothie Giveaway Campaigns](https://www.trendhunter.com/trends/smoothie-giveaway.md)
- [Doughnut Day Beverage Promotions](https://www.trendhunter.com/trends/dunkin-2.md)
