# Festive Fajita Promotions This Chain is Celebrating National Fajita Day with a Special Meal Deal By Katherine Pendrill | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-fajita-day References: [chewboom](http://www.chewboom.com/2016/08/15/border-celebrates-first-ever-national-fajita-day-august-18-2016/) & [ontheborder](https://www.ontheborder.com/events/national-fajita-day) On Thursday, August 18th, On The Border Mexican Grill & Cantina is celebrating the first-ever National [Fajita](https://www.trendhunter.com/trends/fajita-fridays) Day. In order to mark the occasion, the chain is offering a special meal deal that allows consumers to indulge in the popular Mexican dish. On National Fajita Day, On The Border Mexican Grill & Cantina will be offering a discount Fajita bundle that includes a choice of chicken, veggie or carnitas Classic Fajitas, a cup of Queso dipping sauce and two sweet Sopapillas for dessert. Customers will also be able to upgrade their meal to include shrimp or steak for just a few dollars more. The special meal deal demonstrates how restaurants can use [food-centric holidays](https://www.trendhunter.com/trends/national-fried-chicken-days) to draw in more customers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Food-centric Holidays:** Restaurants can take advantage of food-centric holidays to create special meal deals and promotions that attract customers. - **Convenience Meals:** Offering meal bundles that are convenient for customers who want everything included to enjoy a complete and satisfying meal experience at a reasonable price. - **Experiential Dining:** Creating an experience for diners celebrating National Fajita Day beyond just the meal, such as decor, music and ambiance for an immersive dining experience. ### Industries Being Reshaped - **Restaurant:** Restaurants can see a boost in traffic on special food-centric holidays by providing innovative meal deals and promoting unique experiences for diners. - **Hospitality:** Hotels can incorporate food-themed celebrations, such as National Fajita Day, into their customer experiences by offering exclusive menus in their restaurants or delivered to their rooms. - **Event Planning:** Event planners can tap into the trend of food-centric holidays by creating experiential dinners that take place on these special dates and offer unique menus and fun activities for guests. ## Related on Trend Hunter - [Family-Sized Fajita Platters](https://www.trendhunter.com/trends/ultimate-fajita-feast.md) - [Taco-Celebrating Promotional Campaigns](https://www.trendhunter.com/trends/taco-cabana1.md) - [Corn Chip-Stuffed Quesadillas](https://www.trendhunter.com/trends/fritos-pie-quesadilla.md) - [Discounted Nacho Day Promotions](https://www.trendhunter.com/trends/nacho-day.md) - [Promotional Burrito-Celebrating Campaigns](https://www.trendhunter.com/trends/national-burrito-day.md) - [Fajitas-Themed Summer Menus](https://www.trendhunter.com/trends/frijitas-menu.md) - [Weekly Tex-Mex Meal Campaigns](https://www.trendhunter.com/trends/fajita-fridays.md) - [Complimentary Quesadilla Promotions](https://www.trendhunter.com/trends/chipotle-and-doordash.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md)