# Umami-Flavored Ingredient Campaigns Kayanoya USA is Introducing a National Dashi Day Campaign By Kanesa D | Published 2025-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-dashi-day References: [usa.kayanoya](https://usa.kayanoya.com/pages/national-dashi-day)  Ahead of National Dashi Day on October 15, [Kayanoya USA](https://www.trendhunter.com/trends/kayanoya-usa) is introducing Americans to the versatile, umami-packed ingredient through a unique campaign. The brand is launching a Dashi Starter Kit and partnering with NYC restaurants to showcase creative uses of dashi. Known for its clean-label, low-calorie profile, dashi can enhance a wide range of dishes, from broths and pastas to meats, vegetables, and even salad dressings. With this campaign, Kayanoya aims to make dashi a staple for home cooks looking to boost flavor in everyday dishes. The campaign will also feature NYC restaurant and bar takeovers, highlighting dishes specifically made with dashi as a primary ingredient. The National Dashi Day website will also launch, featuring recipes, chef spotlights, and other educational content related to dashi. Image Credit: Kayanoya USA ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 100% | Activity: 100% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Umami Ingredient Education:** Educational campaigns are demystifying umami-rich ingredients like dashi, increasing consumer awareness and versatile application in everyday cooking. - **Restaurant Takeover Collaborations:** Collaborations between brands and restaurants for themed food takeovers highlight the potential for immersive dining experiences focused on specialty ingredients. - **Clean-label Flavor Enhancers:** The demand for clean-label, low-calorie flavor enhancers like dashi is disrupting traditional seasoning markets by offering healthier and more robust flavor profiles. ### Who This Affects Most - **Food and Beverage:** The introduction of umami-flavored campaigns is stimulating the food and beverage industry with innovative flavor solutions for health-conscious consumers. - **Hospitality and Dining:** Restaurant and bar collaborations for ingredient-centered takeovers are revitalizing the hospitality sector by drawing attention to novel culinary experiences. - **Culinary Education:** As ingredient-driven marketing becomes prevalent, the culinary education sector is seeing rapid changes driven by growing interest in diverse flavor profiles. ## Related on Trend Hunter - [Umami-Packed Dashi Beverages](https://www.trendhunter.com/trends/cocacola-japan-1.md) - [At-Home Ramen Products](https://www.trendhunter.com/trends/kayanoya-usa.md) - [Quirky Pasta-Defying Campaigns](https://www.trendhunter.com/trends/national-noodle-day-initiative.md) - [Plant-Based Dashi Broths](https://www.trendhunter.com/trends/miradashi.md) - [Limited-Edition Ramen Boxes](https://www.trendhunter.com/trends/national-noodle-days.md) - [Mochi Soup Base Products](https://www.trendhunter.com/trends/osechi-ryori.md) - [Flavor Enhancer Sauces](https://www.trendhunter.com/trends/umami-everything.md) - [BBQ-Themed Soy Sauce Campaigns](https://www.trendhunter.com/trends/kikkoman-fire-up-the-umami.md) - [Umami Condiment Bundles](https://www.trendhunter.com/trends/noma-projects.md)