# Drag Queen Cookie Campaigns Old Navy is Celebrating National Cookie Day with Funny Face Bakery By Michael Hemsworth | Published 2020-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-cookie-day References: [snackandbakery](https://www.snackandbakery.com/articles/95881-old-navy-celebrates-national-cookie-day-with-free-rupaul-snow-queen-cookies) & [funnyfacebakery](https://funnyfacebakery.com/) Old Navy is celebrating National Cookie Day with free cookies created in partnership with [Funny Face Bakery](https://www.trendhunter.com/trends/prose-x-funny-face) to help get consumers in the holiday spirit. The free cookie campaign was launched with RuPaul who was shown in an episode of [IGTV](https://www.trendhunter.com/trends/instaconverto) decorating Snow [Queen](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day) cookies that each have a fabulous outfit complete with a makeup look. The announcement comes hot on the heels of the RuPaulidays campaign being launched by the retailer with RuPaul that includes a total of five TV spots as well as a four-episode digital content series. Consumers looking to take advantage of the National Cookie Day campaign from Old Navy can claim three free cookies from the Funny Face Bakery, while supplies last. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** Opportunity for brands to partner with influencers to increase hype and visibility for their products - **Holiday Campaigns:** A chance for retailers to generate excitement and sales during the holiday season with creative campaigns and promotions - **Food and Fashion Crossovers:** Exploring the intersection of culinary and fashion industries to create unique products and experiences ### Who This Affects Most - **Retail:** Retailers can utilize collaborations and campaigns to increase customer engagement and sales - **Hospitality:** Hotels and restaurants can offer unique food and beverage experiences to attract customers and enhance their brand image - **Entertainment:** Productions, shows, and events can partner with food and fashion brands for more immersive audience experiences ## Related on Trend Hunter - [Surprise-Inside Cookies](https://www.trendhunter.com/trends/insomnia-cookies-national-cookie-day.md) - [Pizza-Style Cookie Recipes](https://www.trendhunter.com/trends/pizza-cookie.md) - [AI-Enhanced Cookie Day Giveaways](https://www.trendhunter.com/trends/cookie-day.md) - [QSR Cookie Promotions](https://www.trendhunter.com/trends/free-footlong-cookie.md) - [Complimentary Lifetime Cookie Campaigns](https://www.trendhunter.com/trends/dirty-dough-free-treats-for-life.md) - [Sandwich Store Cookie Shops](https://www.trendhunter.com/trends/cookieway.md) - [Complimentary Convenience Store Cookies](https://www.trendhunter.com/trends/circle-k-national-cookie-day.md) - [Festive Collab Cookies](https://www.trendhunter.com/trends/milk-bar-x-mccormick.md) - [Seasonal Cookie-Centric Menus](https://www.trendhunter.com/trends/sugar-cookie-1.md)