# Coffee Pairing Promotions Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food By Katherine Pendrill | Published 2016-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-coffee-day-2016 References: [11alive](http://www.11alive.com/news/free-krispy-kreme-for-national-coffee-day-today/327353884) & [facebook](https://www.facebook.com/KrispyKremeCanada/photos/a.419169831526550.1073741828.419164298193770/955251741251687/?type=3&theater) In honor of National Coffee Day 2016, [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-election-day) is launching a special giveaway. Not only will customers receive their morning cup of joe on the house, but they will also receive a [free donut](https://www.trendhunter.com/trends/free-original-glazed-donut) for a deliciously sweet start to the morning. National Coffee Day 2016 takes places on Thursday, September 29th at all participating Krispy Kreme locations across Canada and the US. At any time during the day, customers can come in to pick up a small coffee and an Original Glazed donut for free. The promotion is part of Krispy Kreme's ongoing tradition of marking unusual holidays such as National Superhero Day and National Talk Like a Pirate Day. While Krispy Kreme is not the only chain giving away [free java for National Coffee Day](https://www.trendhunter.com/trends/starbucks-monday) 2016, it is the only one sweetening the deal with donuts. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 55% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Coffee Pairing Promotions:** Disruptive innovation opportunity: Explore new ways to entice customers with free food promotions. - **National Holidays Marketing:** Disruptive innovation opportunity: Create unique promotions and giveaways to celebrate unusual holidays. - **Branded Traditions:** Disruptive innovation opportunity: Establish brand traditions to engage customers and increase brand loyalty. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative marketing strategies to attract and retain customers. - **Hospitality:** Disruptive innovation opportunity: Create memorable experiences through special promotions and giveaways. - **Retail:** Disruptive innovation opportunity: Utilize creative promotions to generate foot traffic and drive sales. ## Related on Trend Hunter - [Complimentary Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-national-doughnut-day.md) - [Complimentary Donut Cafe Promotions](https://www.trendhunter.com/trends/dunkin-national-donut-day.md) - [Convenience Store Coffee Promotions](https://www.trendhunter.com/trends/circle-k-free-coffee-week.md) - [National Coffee Day Promotions](https://www.trendhunter.com/trends/coffee-bar-giveaway.md) - [Caffeinated Handmade Donuts](https://www.trendhunter.com/trends/cold-brew-donut.md) - [Doughnut Day Beverage Promotions](https://www.trendhunter.com/trends/dunkin-2.md) - [Complimentary Election Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-election-day.md) - [Complimentary Summertime Donut Deals](https://www.trendhunter.com/trends/july-freedom-days.md) - [Complimentary Donut QSR Promotions](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds.md)