# Clever Chip Campaigns Tostitos Gave Dip to Those Named Chip to Celebrate National Chip and Dip Day By Meghan Young | Published 2015-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-chip-and-dip-day References: [clickz](http://www.clickz.com/clickz/news/2400847/tostitos-gives-free-dip-to-everyone-named-chip) & [everychipdip.herokuapp](http://everychipdip.herokuapp.com/) National Chip and Dip Day may be over, but people can still appreciate the campaign Tostitos launched for the deliciously special day. The company launched a micro-site in order to give free dip to anyone named Chip. This is clever for a number of reasons, but on a marketing angle, it encourages people to come in-store since the free dip is offered in coupon form. Inviting people to show their "chipness" in a unique way, from personalized bowling shirts to memebership cards -- National Chip and Dip Day was made much more special this year. Non-Chips can also participate by visiting Tostitos' "Face in Hole" page to turn themselves into Chips. Fun and interactive, this campaign makes the day much more memorable. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Marketing Campaigns:** Creating unique and personalized campaigns, like Tostitos' Chip campaign, can engage consumers and generate excitement. - **In-store Promotions:** Incentivizing in-store visits through promotions, such as offering free dip as a coupon, can drive foot traffic and increase sales. - **Interactive Online Experiences:** Developing interactive online experiences, like Tostitos' "Face in Hole" page, can enhance brand engagement and create a memorable customer experience. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can leverage personalized marketing campaigns and in-store promotions to increase brand awareness and customer loyalty. - **Retail:** Retailers can create interactive online experiences and in-store promotions to drive foot traffic, boost sales, and stand out from competitors. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses develop personalized campaigns and interactive online experiences to attract and engage consumers. ## Related on Trend Hunter - [Twelve-Day Promotional QSR Events](https://www.trendhunter.com/trends/diptember.md) - [Limited-Time Ketchup Dip Offerings](https://www.trendhunter.com/trends/heinz-chip-dip.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [FOMO-Focused Chip Ads](https://www.trendhunter.com/trends/dont-miss-the-good-stuff.md) - [Twice Dippable Chips](https://www.trendhunter.com/trends/new-double-dippable-chips.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Guilt-Free Double-Dipping Chips](https://www.trendhunter.com/trends/double-dippable-chips.md) - [Branded Tasting Windows](https://www.trendhunter.com/trends/tasting-window.md)