# Child Protection Partnerships Balenciaga Announces Work with the National Children's Alliance By Amy Duong | Published 2023-02-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/national-childrens-alliance References: [highsnobiety](https://www.highsnobiety.com/p/balenciaga-national-childrens-alliance/) & [balenciaga](http://balenciaga.com/national-children-s-alliance)  Fashion house [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign) has recently gained negative attention and dealt with controversy as a result, now working in collaboration with the [National Children's Alliance](https://www.trendhunter.com/trends/lindt-and-nspcc). This was recently announced with the two signing a three-year program with the Kering Foundation to help with trauma healing, with providing education, raising public awareness about child protection, and more. The fashion house promises that it will "facilitate a significant increase in access to [the [National Children’s Alliance's](https://www.trendhunter.com/trends/sustainable-clothing-collection)] Trauma-Focused Cognitive Behavioral Training," and "raise public awareness on child abuse" to promote "a happy, healthy childhood." It will also receive education from the National Children’s Alliance about "about child protection and actions adults can take to promote the safety and well-being of children." Image Credit: Highsnobiety ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 22% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Child Protection Partnerships:** Fashion brands partnering with child protection organizations to provide trauma healing, education, and raise public awareness about child abuse. - **Education and Awareness Campaigns:** Partnerships between fashion brands and non-profit organizations to educate and raise awareness about child protection and safety. - **Trauma-focused Cognitive Behavioral Training:** Fashion brands collaborating with organizations to provide access to trauma-focused cognitive behavioral training for adults who work with children who have experienced trauma. ### Where This Applies - **Fashion Retail:** Fashion houses partnering with non-profit organizations in order to address social issues and raise awareness through collaborative initiatives. - **Child Welfare Services:** Non-profit organizations working with fashion houses to provide better access to trauma healing and promoting child protection initiatives. - **Non-profit Sector:** Non-profit organizations collaborating with fashion houses to develop educational campaigns and increase public awareness about child protection and safety. ## Related on Trend Hunter - [Abuse Awareness Beauty Initiatives](https://www.trendhunter.com/trends/abuse-awareness-1.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [At-Risk Youth-Targeted Initiatives](https://www.trendhunter.com/trends/pacific-links-foundation.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Female Orphanage Initiatives](https://www.trendhunter.com/trends/otb-foundation.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md) - [Early Childhood Development Partnerships](https://www.trendhunter.com/trends/name-bubbles.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md)