# Chicken-Branded Travel Sweepstakes Bb.q Chicken is Celebrating National Chicken Wing Day By Kalin Ned | Published 2024-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-chicken-wing-days References: [prnewswire](https://www.prnewswire.com/news-releases/bbq-chicken-celebrates-national-chicken-wing-day-with-offer-and-a-chance-for-10-fans-to-win-a-trip-to-korea-302201556.html)  Brands — especially QSR chains — are launching special promotions in recognition of National Chicken Wing Day. bb.q Chicken, for instance, kicks off the holiday with a special offer and a sweepstakes for a chance to win a trip to Korea. On July 29 and 30, customers using the new bb.q Rewards app can get a 20% discount on their orders, up to a $15 maximum, by using the code WINGDAY24. This promotion aims to introduce more customers to [bb.q Chiccken's](https://www.trendhunter.com/trends/wings-to-korea) loyalty program. Upon sign-up, individuals will receive 7,000 bonus points. Arguably a more exciting opportunity stemming from the National Chicken Wing Day celebrations is the chance to win a trip to Korea. In partnership with the [Korea Tourism Organization](https://www.trendhunter.com/trends/bbq-chicken-and-korea-tourism-organization), bb.q Chicken is offering a sweepstakes where ten fans will win roundtrip tickets to Korea and a $100 bb.q Chicken gift card. This celebration highlights bb.q Chicken's commitment to quality, featuring its distinctive Korean fried chicken prepared with a unique low and slow frying method. Image Credit: bb.q Chicken ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 12% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Gamified Loyalty Programs:** Integrating travel sweepstakes into loyalty programs can significantly drive user engagement and excitement. - **Cultural Experience Giveaways:** Offering travel-related prizes that tie into the brand’s cultural origins enhances brand authenticity and customer connection. - **Promotional National Food Days:** Leveraging national food days for special promotions maximizes customer participation and amplifies brand visibility. ### Where This Applies - **Quick-service Restaurants:** QSR chains can benefit from integrating digital loyalty programs with enticing sweepstakes to bolster customer retention. - **Travel and Tourism:** Partnerships between food brands and tourism organizations can create unique cross-promotional opportunities that attract diverse audiences. - **Marketing and Promotions:** Creative promotional events pegged to national food holidays can generate widespread buzz and drive substantial consumer engagement. ## Related on Trend Hunter - [Fried Chicken Travel Promotions](https://www.trendhunter.com/trends/bbq-chicken-and-korea-tourism-organization.md) - [Adventurous Restaurant Promotions](https://www.trendhunter.com/trends/wings-to-korea.md) - [Korean Cuisine Retailer Wings](https://www.trendhunter.com/trends/korean-bbq-wings.md) - [Celebratory Chicken Wing Promos](https://www.trendhunter.com/trends/15wing-combo-special.md) - [Complimentary Chicken Wing Offers](https://www.trendhunter.com/trends/national-chicken-wing-day1.md) - [Caribbean-Spiced Chicken Wings](https://www.trendhunter.com/trends/caribbean-spice.md) - [Celebratory Fried Chicken Sweepstakes](https://www.trendhunter.com/trends/krispy-krunchy-chicken-giveaway.md) - [Chicken Wing Retailer Promotions](https://www.trendhunter.com/trends/national-chicken-wing-day-promotion.md) - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md)