# 40-Pound Cheese Blocks Tillamook Created a 'Mother Loaf' for National Cheddar Day By Laura McQuarrie | Published 2021-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-cheddar-day References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-the-mother-loaf-a-40-pound-block-of-tillamook-cheddar-available-for-a-limited-time-only-to-celebrate-national-cheddar-day-301226094.html) & [Tillamook](http://Tillamook.com/Shop) To help cheese lovers celebrate National Cheddar Day in style, [Tillamook](https://www.trendhunter.com/trends/boatload-of-cheese) created a 40-pound block of cheese called The Mother Loaf. The big and heavy block of cheese is an oversized version of Tillamook [Sharp](https://www.trendhunter.com/trends/block-jams) Yellow Cheddar and it's a special edition release that helps to mark the launch of the Cheddar Capsule collection. The big block has the potential to be sliced, shredded and chopped, and although the 40-pound block is actually a time-tested recipe from the brand, this is the first time it can be purchased by the public. The Cheddar Capsule collection kicks off the brand's new online shop and the farmer-owned co-op's 112th birthday. The cheese-themed merchandise line also includes an eclectic mix of products like tie-dye loungewear, dog toys and nail polish. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheese Block Innovation:** The creation of giant cheese blocks offers opportunities for marketing campaigns and limited edition products. - **Branding Through Merchandise:** Incorporating cheese-themed merchandise into marketing campaigns can increase brand recognition and appeal to fans. - **Online Shop Expansion:** Expanding online shops can improve access to products and generate revenue streams for brands. ### Industries Being Reshaped - **Food and Beverage:** Innovation in food and beverage allows for the creation of products that differentiate from competitors and intrigue consumers. - **Retail:** The integration of merchandise into retail strategies can increase customer loyalty and engagement. - **E-commerce:** Expanding e-commerce platforms provides a cost-effective way for brands to reach customers and drive sales. ## Related on Trend Hunter - [Overboard Cheese Giveaways](https://www.trendhunter.com/trends/boatload-of-cheese.md) - [Cheese-Inspired Albums](https://www.trendhunter.com/trends/block-jams.md) - [Block-Style Mozzarella Cheeses](https://www.trendhunter.com/trends/tillamook-county-creamery-association.md) - [Extra-Creamy Cream Cheese Blocks](https://www.trendhunter.com/trends/brick-cream-cheese.md) - [Organic American Cheese Blocks](https://www.trendhunter.com/trends/american-cheese-blocks.md) - [Three-in-One Shredded Cheeses](https://www.trendhunter.com/trends/extra-sharp-triple-white-cheddar-shreds.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Smoked Lightly Flavored Cheeses](https://www.trendhunter.com/trends/smoked-medium-cheddar-cheese.md) - [Yeast Spread Cheeses](https://www.trendhunter.com/trends/marmite-cheddar-cheese-wedge.md)