# Kitten Delivery Services Celebrate National Cat Day by Ordering a Kitten Through Uber By Sarah Dos Santos | Published 2013-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-cat-day References: [businessinsider](http://www.businessinsider.com/uber-kitten-delivery-2013-10) & [mashable](http://mashable.com/2013/10/29/uber-kitten-promotion/) In honor of National Cat Day, [Uber](https://www.trendhunter.com/trends/petbarn) has made kitten adoption more accessible. This [on-demand kitten delivery service](https://www.trendhunter.com/trends/deliveroo-and-french-bandit) is temporarily on Uber, which was originally an on-demand car service. The company partnered up with the meme site Cheezburger, allowing cat lovers in New York, San Francisco and Seattle to sign up for 15 minutes of quality time with a furry little feline. Through the Uber app, people can reserve kittens for $20 and the money goes straight to a [local animal shelter](https://www.trendhunter.com/trends/best-adoption-event-ever) as a donation. Users can even choose to adopt the kittens. The demand for this program was unusually high and to no wonder. Kittens are so adorable. Who could deny these sweet creatures? On National Cat Day, companies like Uber take cat-preciation to the next level. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **On-demand Animal Adoption:** Companies can explore creating on-demand animal adoption services, like Uber's on-demand kitten delivery service. - **Charitable Partnerships:** Businesses can create charitable partnerships to give back to their communities while also promoting their brand, like Uber's partnership with local animal shelters. - **Holiday-themed Services:** Businesses can offer holiday-themed services to capitalize on special occasions and engage with their audience, like Uber's on-demand kitten delivery service for National Cat Day. ### Where This Applies - **Transportation:** Transportation companies can explore expanding their services to include on-demand animal adoption programs, as Uber did with their kitten delivery service. - **Pet Industry:** The pet industry can partner with transportation or delivery companies to create unique adoption programs and increase awareness for animal shelters. - **Non-profit:** Non-profit organizations can explore partnerships with businesses to create charitable initiatives and generate donations for their cause, like the local animal shelters partnered with Uber in their on-demand kitten delivery service. ## Related on Trend Hunter - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Australian Dog Deliveries](https://www.trendhunter.com/trends/petbarn.md) - [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md) - [Adoptable Cat App Takeovers](https://www.trendhunter.com/trends/date-cats-not-humans.md) - [Game-Based Pet Adoption Events](https://www.trendhunter.com/trends/gamebased-pet-adoption-event.md) - [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md) - [Pet-Inspired Culinary Celebrations](https://www.trendhunter.com/trends/international-cat-day.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [On-Demand Festive Deliveries](https://www.trendhunter.com/trends/uber-holiday-hub.md)