# Complimentary Soda Campaigns Diet Coke is Celebrating National Boss's Day with a New Sweepstakes By Michael Hemsworth | Published 2020-10-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/national-bosss-day References: [chewboom](https://www.chewboom.com/2020/10/16/diet-coke-rewarding-unsung-pandemic-heroes-with-free-soda-for-a-year-and-mini-fridge/) & [dietcoke](https://www.dietcoke.com) [Diet Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime) has announced it will be celebrating National Boss's Day with a new sweepstakes that will provide the unsung heroes out there with a special reward for their hard work this year. The campaign will see consumers able to nominate a person in their life who has been tackling the challenges associated with the ongoing pandemic head-on and will see lucky winners receiving [free soda for a year](https://www.trendhunter.com/trends/froster-for-a-year) along with a mini fridge. The campaign is starting today and will run through November 16, 2020 for consumers to have their say with who they think deserves a little treat for their hard work. The Diet Coke National Boss's Day campaign will see winners receiving their prize in 2021 with results being announced in December 2020. Image Credit: Diet Coke ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Personalized Reward Campaigns:** Opportunity to create campaigns that allow consumers to nominate someone in their life for a special reward based on their hard work and challenges faced. - **Recognition for Unsung Heroes:** Opportunity to acknowledge and reward individuals who have been tackling challenges, such as the ongoing pandemic, and have made significant contributions. - **Engaging Sweepstakes Promotions:** Opportunity to run sweepstakes campaigns as a way to engage consumers and generate excitement around a brand or product. ### Who This Affects Most - **Beverage Retail:** Opportunity for beverage retailers to create personalized reward campaigns that offer free products and incentives to consumers. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help brands develop campaigns that recognize and reward unsung heroes and engage consumers through sweepstakes promotions. - **Consumer Goods:** Opportunity for consumer goods companies to create campaigns that celebrate and reward hardworking individuals while promoting their products through sweepstakes promotions. ## Related on Trend Hunter - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Complimentary Pizza Soda Promotions](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Winter Escape Soda Promotions](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus-soda.md) - [Local Shop Portrait Campaigns](https://www.trendhunter.com/trends/bosses-campaign.md) - [Limited-Edition Gold Tumbler Campaigns](https://www.trendhunter.com/trends/gold-tumbler.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md)