# Signature Dish Digital Campaigns These Popeyes E-Cards Celebrate the Brand's National Biscuit Day By Rebecca Byers | Published 2015-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/national-biscuit-day References: [popeyes](http://popeyes.com/biscuits/) National Biscuit Day is an annual celebration at southern-style fast food chain [Popeyes](https://www.trendhunter.com/trends/popeyes-strawberry-biscuit) dedicated to the iconic side dish. Potentially Popeyes' most popular menu item, the buttermilk biscuits are like an indulgent version of a scone and are available for free with any purchase at participating locations on National Biscuit Day, May 14, 2015. To promote National Biscuit Day and cultivate a conscious celebration, the brand has launched a digital campaign culminating in a dedicated campaign page on the website filled with mouthwatering GIFs and a thorough "epic history of Popeyes biscuits." The campaign also inspired the creation of a series of clever Valentine-style e-cards that ask important and romantic questions like, "be my biscuit?" The campaign is also getting support with a branded hashtag (#biscuitlove). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Digital Celebration Campaigns:** Digital campaigns that celebrate an aspect of a brand drive engagement and brand loyalty. - **Customized E-card Campaigns:** Creating digital campaigns (like e-cards) that accentuate a specific brand's vibe can engage consumers and drive brand recognition - **Branded Hashtag Campaigns:** Branded hashtag campaigns (like #biscuitlove) can create viral brand moments and long-term engagement. ### Industries Being Reshaped - **Fast Food:** Fast food brands can leverage digital campaigns during the holidays and celebrations to engage with younger consumers - **Digital Marketing:** Digital marketing firms can help fast food brands create digital campaigns that reach consumers and generate brand engagement - **Social Media Marketing:** Social media marketing firms can help fast food brands create viral hashtag campaigns that connect with a younger audience. ## Related on Trend Hunter - [Sweet Summery QSR Biscuits](https://www.trendhunter.com/trends/popeyes-strawberry-biscuit.md) - [Artisan-Inspired QSR Baked Goods](https://www.trendhunter.com/trends/popeyes-desserts.md) - [American-Centric Cheesy Biscuit Campaigns](https://www.trendhunter.com/trends/cheddar-bay-2024-campaign.md) - [Signature Biscuit Playlists](https://www.trendhunter.com/trends/cheddar-bayi.md) - [Icing-Topped Strawberry Biscuits](https://www.trendhunter.com/trends/strawberry-biscuit.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/festive-qsr-menu.md) - [Romantic Heart-Shaped Biscuits](https://www.trendhunter.com/trends/romantic-heartshaped-biscuits-hardees-brings-back-heart-shaped-biscuits-wit.md) - [Biscuit-Themed Breakfast Selections](https://www.trendhunter.com/trends/ihop-3.md) - [Munchies-Themed QSR Menus](https://www.trendhunter.com/trends/popeyes-munchies-menu.md)