# Young Professional Ballet Perks The National Ballet of Canada's Turnout Membership Aims to Inspire By Jana Pijak | Published 2019-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-ballet-of-canada References: [national.ballet](https://national.ballet.ca/Donate/Membership-Programmes/Turnout-young-professional-programme) [The National Ballet of Canada's](https://www.trendhunter.com/trends/enchanted-wonders) Turnout membership is specifically geared toward young professionals and aims to "engage and inspire" audiences while giving them access to exclusive performances and perks. Priced as low as just $10 per month, the Turnout Young Professional Programme unlocks a number of perks including Invitations to [members-only events](https://www.trendhunter.com/trends/sweat-tonic-holiday-gift-packages) that are hosted throughout the year. In addition to fostering bonds between a Millennial audience of dance enthusiasts, this membership also lets art patrons go behind the scenes and meet dancers. Lastly, the membership comes with a subscription to The National Ballet of Canada Preview Quarterly Newsletter and access to [discounted ticket pricing](https://www.trendhunter.com/trends/mytfs-membership) during Friday Night Theatre Experience shows. Both affordable and experiential, this unique membership helps support Canadian ballet talent while making live arts more accessible to a Millennial audience of young professionals. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Young Professional Memberships:** The trend toward affordable young professional memberships provides a disruptive innovation opportunity for arts and cultural organizations to engage with younger audiences. - **Exclusive VIP Perks for Young Professionals:** The trend toward exclusive VIP perks for young professionals provides a disruptive innovation opportunity for arts and cultural organizations to differentiate themselves and appeal to a desirable demographic. - **Behind the Scenes Access for Members:** The trend toward providing behind the scenes access for members provides a disruptive innovation opportunity for arts and cultural organizations to increase engagement and loyalty. ### Sectors Adopting This - **Performing Arts:** The performing arts industry can leverage affordable young professional memberships to engage with younger audiences and increase attendance. - **Cultural Organizations:** Cultural organizations can offer exclusive VIP perks to young professionals to differentiate themselves and increase participation in arts and cultural events. - **Museums and Galleries:** Museums and galleries can provide behind the scenes access for members to increase engagement and foster a deeper connection with their exhibits. ## Related on Trend Hunter - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Basketball-Focused Digital Membership Platforms](https://www.trendhunter.com/trends/digital-membership-platform.md) - [Value-Driven Delivery Memberships](https://www.trendhunter.com/trends/skip-plus.md) - [Boutique Fitness Memberships](https://www.trendhunter.com/trends/elleto.md) - [Teen Fitness Programs](https://www.trendhunter.com/trends/goodlife-fitness-teen-membership-programs.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [Female-Focused Toronto Networks](https://www.trendhunter.com/trends/monday-girl-social-club.md) - [Luxury Resale Memberships](https://www.trendhunter.com/trends/rebag-membership.md) - [Progressive Traveler Programs](https://www.trendhunter.com/trends/ennismore-1.md)