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# Retro Pink Swim Shoots
The NathanPaul Swimwear Spring/Summer 2011 Collection Goes Back in Time

By Emily Evans | Published 2011-05-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nathanpaul-swimwear-2011
References: [fashionising](http://www.fashionising.com/pictures/s--NathanPaul-Swimwear-11-Look-Book-10199-1.html) & [nathanpaul.au](http://www.nathanpaul.com.au/spring-summer.html)

The NathanPaul Swimwear 2011 lookbook was just released and it showcases one hot look after another! The collection favors bright pink ensembles paired against cool retro backdrops.

[Retro](https://www.trendhunter.com/trends/ers-4000) is definitely a continuing fashion direction and fashionistas everywhere are taking notice. The NathanPaul Swimwear 2011 lookbook is sure to be a slam dunk success for the Australian swimwear brand.

Photographer Mariah Jelena captured the shots, while stylist Kate Carnegie arranged the bathing ensembles, which she paired with [chunky color-block wedges](https://www.trendhunter.com/trends/country-club). The three models featured in the NathanPaul Swimwear 2011 collection lookbook get up close and personal to one another, even posing in a few make-out scenes. Post-party looks and bathtub lounging complete the [retro NathanPaul Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3) 2011 lookbook.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 93% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Retro Fashion:** NathanPaul Swimwear's use of retro-inspired designs presents an opportunity for other fashion brands to incorporate nostalgic styles into their collections.
- **Bold Color Combinations:** The use of bright pink ensembles paired against retro backdrops in NathanPaul Swimwear's 2011 lookbook could inspire other fashion designers to experiment with bold color combinations.
- **Nostalgia Marketing:** The success of NathanPaul Swimwear's retro-inspired lookbook could prompt other industries to incorporate nostalgia marketing into their promotional campaigns.

### Where This Applies

- **Fashion:** Fashion brands can leverage the popularity of retro fashion and bold color combinations seen in NathanPaul Swimwear's 2011 lookbook to create new clothing lines and attract customers.
- **Photography:** Photographers can experiment with incorporating retro-inspired backdrops and styling in their photoshoots to create unique and attractive images.
- **Marketing:** Companies in various industries can use nostalgia marketing to invoke positive emotions and memories in their target audience and create stronger brand connections.

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