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# Rejected Rural Photography
Nathan Ward Uses Lonely Subjects for His Latest Collection

By Jamie Danielle Munro | Published 2011-07-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nathan-ward
References: [booooooom](http://www.booooooom.com/2011/07/05/photographer-nathan-ward/) & [flickr](http://www.flickr.com/photos/nathan_ward/)

There is something eerie and depressing about [Nathan Ward's photography](https://www.trendhunter.com/trends/still-life-1). The photos are breathtaking but the subjects have a lonely, rejected sentiment as they look lost in thought in their rural surroundings.

Nathan Ward does a great job at capturing an isolated tone for each photograph as each subject looks longingly outside of the frame. Ward even manages to capture a menacing, murderlike quality in one photo as an unidentified individual stands in the dark behind a phone booth. Even the dog looks depressed as it sits in the back of a van waiting for its long lost owner.

**Implications** - With many consumers caught up in a hectic lifestyle, individuals are looking for new ways to experience a [sense of escape](https://www.trendhunter.com/trends/all-within-the-detour) from their everyday lives. By making products that provide sensations of freedom and the appearance of release from the contemporary world, companies can hone in on a growing customer demographic.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 69% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Lonely Photography:** Creating photography with a solitary and melancholic atmosphere can appeal to consumers seeking an escape from their busy lives.
- **Isolation Aesthetics:** Exploring the beauty of isolation in photography can evoke emotions and resonate with individuals seeking a break from the modern world.
- **Emotional Narratives:** Telling stories and capturing emotions through rural photography can offer a unique and immersive experience for viewers.

### Who This Affects Most

- **Travel and Tourism:** Developing travel experiences or destinations that provide a sense of seclusion and escapism can attract customers seeking solitude.
- **Art and Photography:** Creating photography exhibitions or art pieces that emphasize the beauty of isolation can resonate with individuals looking for emotional connections.
- **Wellness and Self-care:** Incorporating lonely aesthetics in wellness retreats or self-care products can appeal to consumers seeking solace and relaxation.

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