# Winter-Ready Running Essentials Nathan Sports Offers Running Gear to Keep You Going in the Winter By Grace Mahas | Published 2021-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nathan-sports References: [unitedsportsbrands](https://www.unitedsportsbrands.ca/pages/nathan) & [amazon](https://www.amazon.com/stores/NATHANSPORTS/NATHANSPORTS/page/A064ECE5-CDB8-401F-A854-BE2C283FC694?tag=trenhunt0f-20) The month of January is almost synonymous with the idea of self-improvement. Many consumers are looking to get in shape and focus on their health, however, due to physical distancing restrictions getting access to a gym is not always guaranteed. As a result, many consumers are taking up running and in search of winter-ready running gear to keep them warm amid cold winter weather. Nathan Sports is one lifestyle brand leading the way with its range of must-have essentials for winter runs. The brand offers reflective touch-screen running gloves, insulated handhelds that prevent water from freezing, and, in the era of physical distancing, a Run Safe Face Mask that allows you to safely run in crowded areas with a breathable, sweat-wicking material. Image Credit: Nathan Sports ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Winter-ready Running Gear:** Winter-ready running gear is becoming a popular trend as consumers look for ways to exercise outdoors during the cold season. - **Reflective Running Gear:** Reflective running gear is becoming a popular trend as consumers look for ways to safely run in the dark, low-light environments. - **Run Safe Face Mask:** The Run Safe Face Mask has potential as a trend as physical distancing affects our daily lives. ### Who This Affects Most - **Sporting Goods Industry:** As more consumers prioritize physical activity, there is an opportunity for innovation in the sporting goods industry to create winter-ready running gear and accessories. - **Apparel Industry:** The apparel industry can innovate by adding reflective and insulated elements to workout clothing for winter and low-light situations. - **Health and Wellness Industry:** The health and wellness industry can promote outdoor activities, develop winter-ready exercise routines, and offer outdoor gear for low temperatures for consumers to avoid gym closures and social distancing measures. ## Related on Trend Hunter - [Winter-Ready Running Accessories](https://www.trendhunter.com/trends/running-accessories.md) - [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md) - [Performance-Based Running Collections](https://www.trendhunter.com/trends/bandit-winter-2024.md) - [Cold Weather Running Shoes](https://www.trendhunter.com/trends/the-norvan-nivalis-shoe.md) - [Long-Distance Alpine Runners](https://www.trendhunter.com/trends/norvan-nivalis-gtx.md) - [Quick-Lace Winter Runners](https://www.trendhunter.com/trends/aerios-nivalis-gtx.md) - [Winter Running Shoes](https://www.trendhunter.com/trends/norvan-nivalis.md) - [Smart Running Gloves](https://www.trendhunter.com/trends/weather-glove.md) - [Low Light Running Headwear](https://www.trendhunter.com/trends/lumos-headband-by-on.md)