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# $625 Cookbooks
'Modernist Cuisine' by Nathan Myhrvold is a Pricey Molecular Gastronomy Guide

By Marissa Brassfield | Published 2010-08-09 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/nathan-myhrvold
References: [gawker](http://gawker.com/5607494/this-is-a-625-cookbook) & [amazon](http://www.amazon.com/Modernist-Cuisine-Art-Science-Cooking/dp/0982761007?tag=trenhunt0f-20)

'Modernist Cuisine: The Art and Science of Cooking' by Nathan Myhrvold is a $625 tome on the art of molecular gastronomy. The cookbook is currently offered at Amazon for a $203 discount, which means its actual retail price is hovering around $422.

What can you expect to learn from Nathan Myhrvold's pricey cookbook? Freeze-fried lobster tail, mussels encased in a gelee of their own liquid, and how to use ingredients like hydrocolloids, emulsifiers, and enzymes.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 45% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What Makes This Trend Stand Out

- **$625 Cookbooks:** Opportunity for luxury cookbooks that offer specialized and unique culinary techniques.
- **Molecular Gastronomy:** Potential for restaurants and food businesses to incorporate molecular gastronomy techniques into their menus and products.
- **High-end Culinary Education:** Disruptive innovation opportunity for culinary schools to offer courses and programs focused on molecular gastronomy.

### Sectors Adopting This

- **Cookbook Publishing:** Opportunity for publishers to tap into the high-end cookbook market and cater to culinary enthusiasts looking for specialized techniques.
- **Restaurant and Food Services:** Opportunity for restaurants and food businesses to differentiate themselves and attract customers by offering molecular gastronomy dishes.
- **Culinary Education:** Disruptive innovation opportunity for culinary schools to incorporate molecular gastronomy into their curriculum and attract students interested in cutting-edge techniques.

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