# Hockey Player-Supported Beverage Brands Chilly Ones Taps Nathan MacKinnon as a Brand Ambassador By Kalin Ned | Published 2025-11-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nathan-mackinnon References: [newswire](https://www.newswire.ca/news-releases/nhl-superstar-nathan-mackinnon-joins-chilly-ones-as-brand-ambassador-879504848.html) The beverage company Chilly Ones, which was established by former professional hockey player Tyson Barrie, has entered into a promotional agreement with Nathan MacKinnon, a prominent athlete from the [Colorado Avalanche](https://www.trendhunter.com/trends/chipotle-1). He will serve as the brand's primary ambassador for a multi-year period. The collaboration between Chilly Ones and Nathan MacKinnon represents the first significant endorsement of this nature for the brand, which specializes in producing both low-alcohol and [non-alcoholic beer options](https://www.trendhunter.com/trends/athletic-brewing-company1). The partnership is framed around the pre-existing personal relationship between the founder and the athlete, with an emphasis on shared values and a focus on a balanced, performance-oriented lifestyle. The announcement of the new brand ambassador coincides with [Chilly Ones'](https://www.trendhunter.com/trends/chilly-ones-beer) ongoing geographical expansion within Canadian retail markets and its planned future entry into the United States. Image Credit: Chilly Ones ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 35% | Activity: 40% | Freshness: 56% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Athlete-endorsed Beverage Brands:** Athlete endorsements in the beverage sector bring unique branding opportunities, tapping into sports fans' loyalty and expanding market reach. - **Low-alcohol Beverage Growth:** Rising demand for low-alcohol options reflects a shift towards healthier consumption habits, offering brands the chance to innovate with low-calorie, flavorful products. - **Cross-border Market Expansion:** The move of beverage brands into international markets like the U.S. highlights the potential for companies to grow their consumer base and boost brand visibility. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** The increasing popularity of non-alcoholic beverages presents a vibrant sector for innovation in flavor profiles and lifestyle alignment. - **Sports Marketing:** The infusion of sports figures into marketing strategies offers dynamic branding opportunities and elevates product image through association with athletic excellence. - **Craft Beer:** The craft beer industry, with its focus on authenticity and creativity, stands to benefit from partnerships that enhance brand stories and diversify product lines. ## Related on Trend Hunter - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Stylish Skate Sneakers](https://www.trendhunter.com/trends/asics-leggerezza-fb.md) - [Cinematic Golfer Hockey Sticks](https://www.trendhunter.com/trends/odyssey-happy-gilmore-hockey-stick-putter.md) - [Hockey Hair-Inspired Pop-Ups](https://www.trendhunter.com/trends/pnc-bank.md) - [Hockey-Centric QSR Partnerships](https://www.trendhunter.com/trends/tim-hortons-x-the-pwhl.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Sessionable Low-Alcohol Beers](https://www.trendhunter.com/trends/chilly-ones-beer.md) - [Collaborative Meal Entrées](https://www.trendhunter.com/trends/pk-subban.md) - [Pop Culture-Inspired Golf Equipment](https://www.trendhunter.com/trends/happy-gilmore-2.md)