# Arresting Fashion Photography The Natasha Poly Vogue China Editorial Takes Place in a White Void By Meghan Young | Published 2011-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natasha-poly-vogue-china References: [fashionising](http://www.fashionising.com/pictures/b--Natasha-Poly-pouts-12518.html) & [vogue.cn](http://www.vogue.com.cn) The Natasha Poly Vogue China editorial takes place in a white void. This white space perfectly accentuates the gorgeous styles presented by the iconic magazine. The way Poly interacts with her surroundings ignites viewers imaginations, and is a great setting for the clothes to stand out in a chic manner. Full of sensual energy, the Natasha Poly Vogue China editorial has quite a [futuristic vibe](https://www.trendhunter.com/trends/the-future-is-not-set). From the eclectic and at times eccentric fashion to the surreal setting, the editorial makes one think of science fiction rather than a winter wonderland. Considering the shoot appears in the magazine's fall/winter 2011 issue, one would think the latter would be more prevalent. Nevertheless, the editorial is a successful attempt at using [minimalism](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) to bring out the [bold designs](https://www.trendhunter.com/trends/khaotique-noir). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Futuristic Fashion:** Opportunity for designers to create cutting-edge, forward-thinking fashion styles that push the boundaries of traditional norms. - **Minimalistic Photography:** Chance for photographers to explore the use of white spaces and simple backgrounds to emphasize the beauty and uniqueness of fashion designs. - **Surreal Fashion Editorials:** Potential for fashion magazines to experiment with unconventional settings and storytelling techniques to create captivating and imaginative visual narratives. ### Who This Affects Most - **Fashion Design:** Innovative designers can capitalize on the trend of futuristic fashion to create bold and boundary-pushing clothing collections. - **Photography:** Photographers can explore the concept of minimalistic photography to capture the essence of fashion designs in a clean and visually striking manner. - **Fashion Publications:** Fashion magazines can embrace the trend of surreal fashion editorials to engage and captivate their audience through visually stunning and imaginative storytelling. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)