# Subtle Body Shimmers This Shimmer Powder Does Not Have Intense Sparkles in It By Mishal Omar | Published 2017-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natasha-denona References: [sephora](http://www.sephora.com/all-over-glow-face-body-shimmer-in-powder-P411831?skuId=1875210&icid2=scouted_031717_) & [natashadenona](http://www.natashadenona.com/) Natasha Denona is a famous makeup artist who recently released an All Over Glow Face & Body Shimmer in Powder that has become her bestselling product. The makeup item differs from other [highlighting products and shimmers](https://www.trendhunter.com/trends/kimchi-chic-beauty) on the market due to the fact that it doesn't contain the sparkling, glittery finish that many others do. This gives it a much more subtle and natural finish that people who prefer less dramatic looks can enjoy. The powder was designed for both the [face and body](https://www.trendhunter.com/trends/colorstay-face-body) and comes in three different tones, including a light champagne color, a medium bronze color and a deeper chocolate color. The varying tones of Natasha Denona's [subtle highlighters](https://www.trendhunter.com/trends/gucci-glow-highlighter) ensure that they are able to accommodate the needs of people of all skin colors. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Subtle Body Shimmers:** Opportunity for makeup brands to offer a more subtle and natural option for people who prefer less dramatic looks. - **Multi-use Highlighting Products:** Opportunity for beauty companies to create multi-use highlighters that can be used on both the face and body. - **Inclusive Shade Ranges:** Opportunity for makeup brands to offer a wider variety of shades to accommodate people of all skin colors. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can develop new products with more subtle and multi-use highlight options. - **Beauty:** The beauty industry can capitalize on creating individualized shade ranges for all skin types and colors. - **Fashion:** Fashion companies can collaborate with makeup brands to offer subtle and natural makeup looks that complement their designs for runway shows and campaigns. ## Related on Trend Hunter - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md)