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# Hitch Hiking Cowgirl Fashion
The Natasa Vojnovic Vogue Spain April 2010 Spread has Western Flair

By Luisa Amanda Gomes | Published 2010-04-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/natasa-vojnovic-vogue-spain
References: [fashionising](http://www.fashionising.com/pictures/b--Cowboy-style-Natasa-Vojnovic-in-Vogue-Spain0-3656.html) & [vogue.es](http://www.vogue.es/)

The Natasa Vojnovic [Vogue](https://www.trendhunter.com/trends/nft-collection2) Spain shoot, called ‘AutoStop,’ for the magazine’s April 2010 issue is sure to turn the temperature up a notch. Natasa Vojnovic looks like a [stranded cowgirl](https://www.trendhunter.com/trends/wild-west-chrome-collection) in [cleavage-baring denim](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and accessories heavily embellished with fun fringe.

With the hot dry desert as the backdrop for the shoot, the Natasa Vojnovic Vogue Spain spread has a gritty atmosphere, yet Vojnovic manages to radiate a carefree attitude.

**Implications** - In a day and age where photoshopping, airbrushing and paper-thin models make consumers feel like advertising doesn't represent their lives, a brand can benefit from shooting marketing that looks more like a candid photograph of a friend. By capturing a model in a casual moment that doesn't seem staged, the brand embeds the image of authenticity and realness in the minds of consumers.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 84% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Authentic Advertising:** Opportunity for brands to capture candid moments that feel genuine and relatable to consumers.
- **Western Fashion:** Growing trend of cowgirl-inspired fashion with denim and fringe.
- **Desert Photoshoots:** Increasing popularity of using dry desert landscapes as backdrops for fashion photography.

### Who This Affects Most

- **Fashion:** Opportunity for clothing brands to incorporate cowgirl-inspired designs and accessories.
- **Advertising:** Opportunity for advertising agencies to create authentic and relatable marketing campaigns.
- **Photography:** Opportunity for photographers to explore the use of desert landscapes as unique and visually appealing backdrops.

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