# Coffee Shop Caramel Cakes Starbucks Teamed Up with Natalie's Cakes & More to Offer New Baked Goods By Katherine Pendrill | Published 2016-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natalies-cakes References: [news.starbucks](https://news.starbucks.com/news/natalie-dubose-offers-a-new-image-of-ferguson) & [facebook](https://www.facebook.com/Natalies-Cakes-More-274915157402/photos) As part of its Retail Branded Partnerships, [Starbucks](https://www.trendhunter.com/trends/starbucks-christmas-cakes) recently teamed up with the Missouri-based business [Natalie's Cakes & More](https://www.trendhunter.com/trends/immunity-flight) to add some of the bakery's goods to local Starbucks stores. With the opportunity to introduce new products across Starbucks stores nation-wide, the program helps to introduce small business to a greater number of customers. The partnership between Starbucks and Natalie's Cakes & More involves selling the bakery's [signature caramel cake](https://www.trendhunter.com/trends/cadbury-caramel-celebration-cake) at more than 30 Starbucks stores in the St. Louis area. The cake was developed by bakery founder Natalie DuBose who used her father's original caramel and chocolate cake recipe for inspiration. To further demonstrate its investment in local businesses, Starbucks is also selling the caramel cake at the first Starbucks store in Ferguson, which is the home of Natalie's Cakes & More. As DuBose explains, "The new Starbucks store is a wonderful symbol that the community is worth investing in." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Retail Branded Partnership:** Starbucks' Retail Branded Partnership program offers opportunities for small businesses to introduce their products to a larger market through collaborations. - **Local Business Investment:** Starbucks' inclusion of Natalie's Cakes & More's signature caramel cake in their store displays their investment in small, local businesses. - **Signature Product Collaborations:** Starbucks' collaboration with Natalie's Cakes & More to sell their signature caramel cake in-store offers opportunities for unique and exclusive product offerings. ### Sectors Adopting This - **Coffee Industry:** The collaboration between Starbucks and Natalie's Cakes & More offers innovative opportunities for partnerships and product collaborations within the coffee industry. - **Bakery Industry:** The inclusion of Natalie's Cakes & More baked goods in Starbucks stores showcases opportunities for smaller bakeries to partner with larger establishments for reaching a larger customer base. - **Small Business Sector:** Starbucks' Retail Branded Partnership program and collaboration with Natalie's Cakes & More highlights opportunities for support and amplification of small businesses within the sector. ## Related on Trend Hunter - [Secret Christmas Cakes](https://www.trendhunter.com/trends/starbucks-christmas-cakes.md) - [QSR Pineapple Cream Cakes](https://www.trendhunter.com/trends/pineapple-cloud-cake.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Artisan Wintertime Cafe Snacks](https://www.trendhunter.com/trends/starbucks-baked-goods.md) - [Caramel-Flavored Coffee Pods](https://www.trendhunter.com/trends/coffee-by-nespresso-for-vertuo.md) - [Celebrity-Crafted Baked Goods](https://www.trendhunter.com/trends/yolanda-gampp.md) - [Branded Coffee-Infused Cheesecakes](https://www.trendhunter.com/trends/the-fathers-table-and-dunkin.md) - [Collaboration Candy Bar Cakes](https://www.trendhunter.com/trends/nothing-bundt-cakes-and-snickers.md) - [Artisan Cafe Cookie Collections](https://www.trendhunter.com/trends/milk-bar-and-caribou-coffee.md)