# Radical DIY Marathons The Natalie Purschwitz 'Makeshift' Clothing Shows a Year of Thrift By Robyn Currie | Published 2009-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natalie-purschwitz-makeshift-clothing References: [psfk](http://www.psfk.com/2009/10/100-diy-artist-to-make-all-her-clothes-for-a-year.html) & [makeshiftproject.blogspot](http://makeshiftproject.blogspot.com/) Have you ever thought about living off the land? You could leave it all behind, and go at it on your own. Well, you’d probably die, but artist Natalie Purschwitz MakeShift clothing comes pretty darn close. Promising to create all her own clothes and apparel for the next year, Natalie Purschwitz MakeShift clothing pushes the bounds when it comes to [material consumption](https://www.trendhunter.com/trends/coachtopia-1), and [clothing as a cultural byproduct](https://www.trendhunter.com/trends/textile-production). So far she has created [two pairs of shoes](https://www.trendhunter.com/trends/swapz-modular-slippers), a variety of tights, and some inventive other pieces. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 50% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **DIY Fashion:** The trend towards DIY fashion represents an opportunity for disruptive innovation in sustainable fashion solutions. - **Sustainability in Fashion:** The growing concern for sustainable fashion practices presents an opportunity for innovation in environmentally friendly materials and practices. - **Minimalism in Fashion:** The embrace of minimalism in fashion offers an opportunity for innovation in designing versatile and long-lasting pieces. ### Where This Applies - **Fashion:** The fashion industry can embrace the trend towards DIY fashion and sustainability by offering raw materials, equipment, and workshops. - **Textile:** Innovative textile production practices can help achieve sustainability in fashion with biomaterials such as bamboo, hemp, and recycled fibers. - **Education:** The popularity of DIY fashion represents an opportunity for education providers to offer courses on sewing, upcycling, and designing pieces to impart relevant skills. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Living Footwear Concepts](https://www.trendhunter.com/trends/jessica-thies-synthiesis.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Upcycled Sculptural Exhibitions](https://www.trendhunter.com/trends/eps-expanded-polystyrene-serie.md) - [Sustainable Creative Craft Series](https://www.trendhunter.com/trends/fyrn-studio-series.md)