# Denim Damsel Daywear Natalia Vodianova for Etam Models their SS10 Daywear Collection By Meghan Young | Published 2010-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natalia-vodianova-for-etam References: [fabsugar](http://www.fabsugar.com/home?page=0#post_7135383) & [etam](http://www.etam.com) Although I brought the Etam Spring/Summer 2010 lingerie and swimsuit collection to your attention not too long ago, they have a daywear line, which Natalia Vodianova for Etam also models. This dainty damsel puts her sultry stare to work, making the [feminine line](https://www.trendhunter.com/trends/zhilyova) seem more sexy than demure. Natalia Vodianova for Etam appears to be their model of choice. Having already showcased their [lingerie and swimwear line](https://www.trendhunter.com/trends/lorette-springsummer-collection), I wonder if she’s already booked to model their fall/winter line. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Daywear Damsels:** Opportunity for brands to market their daywear lines using sultry and feminine models like Natalia Vodianova for Etam. - **Lingerie-to-daywear Shift:** Innovative brands can tap into the growing trend of lingerie-inspired daywear, as seen in Etam's Spring/Summer 2010 collection. - **Model-of-choice Marketing:** Brands can build brand loyalty and recognition by choosing a model of choice, as Etam has done with Natalia Vodianova to showcase multiple fashion lines. ### Who This Affects Most - **Fashion:** Fashion brands can explore the trend of lingerie-inspired daywear and build brand recognition by choosing a model of choice. - **Marketing:** Marketing agencies can offer model-of-choice marketing strategies to fashion brands to build brand loyalty and recognition. - **Retail:** Retail businesses can add lingerie-inspired daywear lines to their product offerings to tap into the growing trend. ## Related on Trend Hunter - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Trendy Songstress-Inspired Apparel](https://www.trendhunter.com/trends/nadine-coyle.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md)