# Glamorously Big-Haired Editorials The Natalia Krauchanka for SCMP Style is an Eccentric Heiress By Meghan Young | Published 2012-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natalia-krauchanka-for-scmp-style References: [fashiongonerogue](http://fashiongonerogue.com/natalia-krauchanka-exudes-classic-glamour-scmp-style-lensed-by-nikolay-biryukov/) & [scmp](http://www.scmp.com/portal/site/SCMP/) The editorial starring Natalia Krauchanka for SCMP Style boasts some glamorous [big hair](https://www.trendhunter.com/trends/get-hy-with-nexxus). While this do appears to be slightly inspired by the '60s, there is an wildness to it that gives the model an eccentric heiress appeal as well. As though bored with all the leisure and money she has at her fingertips, she plays with her beauty routine to keep things fresh. Granted the fashion designs worn by Natalia Krauchanka for SCMP Style is much more tame than the hair. Styled by Fabio Immediato, the blonde beauty is clad in a luxurious wardrobe of pencil skirts, [textured jackets](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and [chunky jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry). Hairstylist Jerome Cultrera and makeup artist Megumi Itano perfected the elegantly wild looks. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Glamorous Big Hair:** Opportunity for disruptive innovation in the beauty industry by creating innovative and bold products for achieving glamorous big hair. - **Eccentric Heiress Style:** Opportunity for disruptive innovation in the fashion industry by developing unique and eccentric clothing lines that cater to the stylish eccentric heiress aesthetic. - **'60s Inspired Fashion:** Opportunity for disruptive innovation in the fashion industry by reinventing and modernizing the classic '60s fashion trends to appeal to contemporary consumers. ### Sectors Adopting This - **Beauty:** Opportunity for disruptive innovation in the beauty industry by creating innovative and bold products for achieving glamorous big hair. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by developing unique and eccentric clothing lines that cater to the stylish eccentric heiress aesthetic and reinventing '60s inspired fashion. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)