# Mushroom Leather Sneakers nat-2's 'Fungi Line' Introduces Luxe Vegan Shoes Made from Real Fungus By Laura McQuarrie | Published 2018-04-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nat2s-fungi-line References: [vegnews](http://vegnews.com/articles/page.do?pageId=11170&catId=1) & [nat-2.eu](https://nat-2.eu/nat-2-fungi-line/) nat-2's 'Funghi Line' was recently launched as a high-end, vegan footwear selection made from real tree fungus. This innovative, animal-free material is combined with other natural ones, including "eco-cotton frottee, microfibre suede from recycled PET bottles, real cork insoles and real rubber outsoles." The "[mushroom leather" sneakers](https://www.trendhunter.com/trends/574-mushroom) are said to have an unbelievably soft feel and a vintage look that will appeal to many style-conscious consumers. In the same way that many consumers are now taking a more ethical approach to eating through [plant-based products](https://www.trendhunter.com/trends/minced-fungi-protein), people are also examining other aspects of their lifestyle, especially when it comes to fashion. As such, a number of designers are now launching sustainable, vegan apparel and accessory pieces made with alternative kinds of leather. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Vegan Fashion:** The rise of sustainable, vegan fashion offers an opportunity for designers to create innovative apparel and accessory pieces using alternative materials like mushroom leather. - **Ethical Consumerism:** As consumers become more conscious of their impact on the environment, there is an opportunity for businesses to cater to their ethical preferences by offering products made from sustainable and cruelty-free materials like mushroom leather. - **Natural Material Innovation:** The development of mushroom leather and other eco-friendly materials presents an opportunity for companies to innovate and create alternative products that are both stylish and sustainable. ### Industries Being Reshaped - **Footwear:** The footwear industry can leverage mushroom leather as a disruptive innovation opportunity to cater to the growing demand for sustainable and cruelty-free products. - **Fashion Accessories:** The fashion accessories industry can explore mushroom leather as a disruptive innovation opportunity to introduce sustainable and cruelty-free alternatives to traditional leather products. - **Textile and Apparel:** The textile and apparel industry can embrace mushroom leather as a disruptive innovation opportunity to create sustainable and stylish alternative materials for clothing and accessories. ## Related on Trend Hunter - [Mushroom Leather Seating Solutions](https://www.trendhunter.com/trends/mushroom-leather-seating.md) - [Luxury Mycelium Bags](https://www.trendhunter.com/trends/stella-mccartney-frayme-mylo.md) - [Cruelty-Free Leather Alternatives](https://www.trendhunter.com/trends/crueltyfree-leather-alternative.md) - [Mycelium Leather Bags](https://www.trendhunter.com/trends/myco-travel-pouch.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Sustainable Design Materials](https://www.trendhunter.com/trends/mycoworks-reishi.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md)