# Sustainable Hay-Based Sneakers nat-2's Hay Sneakers are Completely Vegan By Ell Smith | Published 2019-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nat2 References: [designboom](https://www.designboom.com/design/nat-2-100-vegan-sneakers-hay-plastic-bottles-01-09-2019/) & [nat-2.eu](https://nat-2.eu/eco/) nat-2 is no stranger to producing [eco-friendly sneakers](https://www.trendhunter.com/trends/sustainable-sneaker-collection) that consumers want to wear, and the brand's latest release was constructed from real hayfield grass, offering a [completely vegan shoe](https://www.trendhunter.com/trends/vegan-slippers) that maintains the aesthetics of popular footwear. The [recycled hay](https://www.trendhunter.com/trends/mercer-rerun-sneaker) that these shoes are constructed from cover about 50% of the shoe's surface, creating a unique design that's available in both high-top and low-top iterations. The shoes are constructed around the world, with the hay being sourced from Germany and Austria, while the final touches are done at a family-run workshop in Italy. Both sustainable and socially conscious, these shoes offer the wearer a guilt-free alternative that can elevate any outfit. The shoes will be available at the end of January. Photo Credits: [designboom](https://www.designboom.com/design/nat-2-100-vegan-sneakers-hay-plastic-bottles-01-09-2019/), [nat-2.eu](https://nat-2.eu/eco/) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Sneakers:** Opportunities for brands to explore alternative materials and construction methods for designing sneakers that are sustainable and environmentally conscious. - **Vegan Footwear:** Growing demand for cruelty-free and animal-free footwear presents opportunities for brands to innovate in the production of vegan shoes. - **Natural Materials:** Companies can explore different sources of natural materials to incorporate into their products and offer eco-friendly options. ### Industries Being Reshaped - **Fashion Industry:** Sustainable and eco-friendly fashion is becoming a growing trend and companies can develop innovative products and manufacturing methods to reduce the industry's impact on the environment. - **Footwear Industry:** Opportunities exist to create innovative and sustainable footwear that is both fashionable and environmentally friendly. - **Animal-free Products Industry:** Brands can develop alternative products and materials that offer consumers cruelty-free and animal-free options. ## Related on Trend Hunter - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Eco-Conscious Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/hoka-hopara-2.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Banana-Made Luxury Sneakers](https://www.trendhunter.com/trends/balenciaga-4.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md)