# Highlighter Haired Ads The NastyGal x Mink Pink Campaign is Candy-Colored By Jana Pijak | Published 2012-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nastygal-x-mink-pink-campaign References: [nylonmag](http://www.nylonmag.com/?section=article&parid=7693) & [nastygal](http://www.nastygal.com/) The NastyGal x Mink Pink campaign is candy-hued, showcasing a fearlessness with color. Shining a spotlight on eclectic wardrobe staples, the brand's winning accessories shine through, paired with [highlighter-hued locks](https://www.trendhunter.com/trends/aging-disgracefully-collection) that dare to stand out. Gaining attention for all the right reasons, this [color-infused campaign](https://www.trendhunter.com/trends/asos-inspired-by) is unafraid of style risks. Starring model Hyoni Kang, this lookbook highlights a mix of [fun, youthful wardrobe selects](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) that include neon jersey frocks, animal-patterned ensembles and eccentric 80s-inspired prints. Paired with Nasty Gal's killer heels, this badass portrait series is all about edgy dressing. The NastyGal x Mink Pink campaign gains attention for all the right reasons, proving that self-expression is the only way to exude true personal style. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Colorful Advertising:** Using vibrant, standout colors in advertising campaigns to capture attention and make a bold statement. - **Eclectic Wardrobe Staples:** Highlighting unique and unconventional fashion pieces to cater to individuals seeking distinct personal style. - **Bold Hair Color Trends:** Embracing unconventional hair colors as a form of self-expression and statement-making in the fashion industry. ### Where This Applies - **Fashion and Apparel:** Opportunities to create innovative, boundary-pushing fashion campaigns and collections that embrace bold colors and eclectic styles. - **Beauty and Haircare:** Developing products and services that cater to the growing demand for vibrant and unconventional hair colors, inspired by fashion campaigns. - **Advertising and Marketing:** Exploring creative strategies and concepts in advertising to incorporate vibrant colors and unique fashion trends to capture the attention of target audiences. ## Related on Trend Hunter - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)