# Wild Arcade-Inspired Fashion The Lazy Oaf for Nasty Gal Summer 2013 Collection is 90s-Themed By M | Published 2013-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nasty-gal References: [thecapitalofcool](http://www.thecapitalofcool.com/lazy-oaf-x-nasty-gal-on-film/) & [lazyoaf](http://www.lazyoaf.co.uk/whatsnew.php) The [Lazy Oaf](https://www.trendhunter.com/trends/lazy-oaf-3) for Nasty Gal Summer 2013 line is a vibrant slew of technicolor, print-crazy and girly clothes for the hotter months. Better yet, this summer collection draws inspiration from all the best 90s pastimes: [arcades, bowling and strip malls](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection). The Summer 2013 collection features a colorful combination of [Lazy Oaf's UK fun graphic illustrations](https://www.trendhunter.com/trends/guinness-x-lazy-oaf-collection) and Nasty Gal's hip design silhouettes. With tight body suits, body con dresses, crop tops and slouchy pull-overs, this Nasty Gal collection accentuates all the feminine curves. Drawing on food for design inspiration, some of the noteworthy prints include assorted candy, bright flowers, fast food, zig-zags and rainbows. In the promotional video, several young rambunctious teenage girls can be seen wreaking havoc in an arcade, munching on fast food and running around wild-child style. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 14% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Arcade-inspired Fashion:** Opportunity to disrupt the fashion industry by incorporating nostalgic arcade-inspired prints and designs in clothing lines. - **90s-themed Clothing:** Opportunity to disrupt the fashion industry by promoting 90s-inspired clothing lines that appeal to millennials and Gen Z consumers. - **Food-inspired Prints:** Opportunity to disrupt the fashion industry by incorporating food-inspired prints and designs in clothing lines that appeal to consumers' love for unique and quirky fashion pieces. ### Industries Being Reshaped - **Fashion and Apparel:** Trend in arcade-inspired and food-inspired clothing opens up opportunities for fashion and apparel companies to develop unique clothing lines with playful and nostalgic designs that cater to young consumers. - **Retail:** The incorporation of arcade and food-inspired designs can create a unique retail experience that engages and excites consumers, ultimately driving foot traffic and sales. - **Entertainment:** The popularity of arcade-inspired fashion could open the door for collaborations between fashion retailers and entertainment companies to develop a line of products and merchandise that appeal to nostalgic consumers. ## Related on Trend Hunter - [Coffee-Focused Lifestyle Capsules](https://www.trendhunter.com/trends/lazy-oaf-3.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Collaborative Stout Beer Streetwear](https://www.trendhunter.com/trends/guinness-x-lazy-oaf-collection.md) - [Retro Gaming Merch Collections](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md)