# Playful Pattern Pictorials The Nasty Gal March 2013 Lookbook Bursts with Hip Energy By Alexandra Serrano | Published 2013-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nasty-gal-march-2013-lookbook References: [fashiongonerogue](http://fashiongonerogue.com/julia-hafstrom-rocks-bold-prints-for-nasty-gal-march-lookbook/) & [nastygal](http://www.nastygal.com/) With her sleek, red hair, model Julia Hafstrom stars in the Nasty Gal March 2013 Lookbook. The model does a phenomenal job of embodying the online retailer's brand of fashion-savvy hipster style. She sports an array of duds form Nasty Gal's seasonal offerings that include a [kaleidoscopic prints](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), metallic florals and even a leather skater-style dress, boldly styled by Ashley Glorioso. Photographer Zoey Grossman captures the playful energy of this catalog, a refreshing take on [Spring's essentials](https://www.trendhunter.com/trends/splendid-srping-2025). Perhaps the most on-point part of this lookbook is the strict adherence to brand identity, a marketing initiative that deserves praise as it captures a very niche consumer base. With its accessibility and [hip aesthetic](https://www.trendhunter.com/trends/people-will-talk), the Nasty Gal March 2013 Lookbook is sure to resonate well with loyal fans of the chic label. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Brand-focused Lookbooks:** Creating stylistically consistent lookbooks as a marketing initiative to capture a particular consumer niche. - **Kaleidoscopic Prints:** Using bold, playful patterns to refresh seasonal fashion offerings. - **Metallic Florals:** Incorporating shimmering accents into floral patterns for a unique and eye-catching look. ### Industries Being Reshaped - **Online Fashion Retail:** Utilizing lookbooks as a marketing tool to engage consumers and promote seasonal fashion offerings. - **Photography:** Capturing fashion aesthetics in innovative and visually stunning ways through photography. - **Textile and Printing:** Experimenting with unique patterns and materials to create fresh and exciting designs for seasonal fashion lines. ## Related on Trend Hunter - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md)