# Summer Sweat Photography The Nasty Gal June 2012 LookBook Plunges into the Heat By Gil Cohen | Published 2012-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nasty-gal-june-lookbook References: [pursenboots.blogspot](http://pursenboots.blogspot.ca/2012/06/make-it-nasty.html) & [nastygal](http://www.nastygal.com/collections_june-lookbook/) The Nasty Gal June 2012 lookbook is all about keeping the summer sizzling with hot looks while maintaining their cool-kid-on-the-block vibe. Model Chloe Lecareaux perfectly embodies the Nasty Gal vixen with her smoky cat-eye makeup and baring skin that glistens with sweat in this steamy photoshoot. The lookbook includes a sexy take on [full-piece bathing suits](https://www.trendhunter.com/trends/country-club), which feature details like [plunging necklines and graphic lion prints](https://www.trendhunter.com/trends/fioretta), and are sure to be the center of attention at any pool party. The collection is full of summer necessities such as cut-off denim shorts, distressed jackets and cool baseball caps, all with fun designs such as leopard prints and even a winking smiley-face. The colorful prints, studs and detailing in every piece are sure to make this one hot summer. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Summer Fashion Trends:** Disruptive innovation opportunity: Develop innovative, sweat-resistant fabrics and cooling technologies for summer clothing. - **Statement Swimwear:** Disruptive innovation opportunity: Create unique, attention-grabbing designs for swimwear, like graphic prints and plunging necklines. - **Casual Street Style:** Disruptive innovation opportunity: Design trendy, cool clothing items with playful designs, such as distressed jackets and winking smiley-face patterns. ### Who This Affects Most - **Fashion Apparel:** Disruptive innovation opportunity: Integrate new materials and technologies into summer clothing items to offer enhanced comfort and style. - **Swimwear:** Disruptive innovation opportunity: Incorporate bold and unconventional designs into swimwear to cater to the demands of fashion-forward consumers. - **Streetwear:** Disruptive innovation opportunity: Combine casual street style with unique and eye-catching details to create fashion-forward, urban clothing. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Trendy Songstress-Inspired Apparel](https://www.trendhunter.com/trends/nadine-coyle.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)