# Urban Collaged Lookbooks The Nasty Gal July 2013 Catalog Stars a Casual Chic Mathilda Bernmark By Meghan Young | Published 2013-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nasty-gal-july-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/nasty-gals-july-lookbook-heads-to-the-streets/) & [nastygal](http://www.nastygal.com/) Summer in the city calls for outfits like those featured throughout the Nasty Gal July 2013 lookbook. Cool, casual and utterly chic, they might not be as bold as a Lady Gaga ensemble, but they will still turn heads. From cutout wedges and [vibrant purses](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) to striped tanks and denim shorts, the looks are made for the [urban boho](https://www.trendhunter.com/trends/day-3-capsule-2). The Nasty Gal July 2013 lookbook stars model Mathilda Bernmark. Channeling her inner tough chic, she nevertheless holds on tightly to her sensual femininity as well. She was captured against a ton of colorful street backdrops, which act as the perfect canvas to her [stylish outfits](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). Some of the shot have been turned into creative collages themselves. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Chic Fashion:** Disruptive innovation opportunity: Integrate sustainable and ethical fashion practices into casual chic designs. - **Street-style Photography:** Disruptive innovation opportunity: Develop innovative mobile applications for street-style photography. - **Creative Lookbooks:** Disruptive innovation opportunity: Use augmented reality technology to create interactive and immersive lookbook experiences. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporate technology like smart fabrics and 3D printing into fashion manufacturing processes. - **Photography:** Disruptive innovation opportunity: Develop AI-powered cameras with real-time style and trend analysis. - **Technology:** Disruptive innovation opportunity: Create virtual reality platforms for consumers to virtually try on clothes and accessories. ## Related on Trend Hunter - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Trendy Songstress-Inspired Apparel](https://www.trendhunter.com/trends/nadine-coyle.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)