# Relaxed 80-Inspried Athleisure Nasty Gal and Sports Illustrated Design a Sportswear Capsule By Francesca Mercurio | Published 2021-09-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nasty-gal-1 References: [fashionunited.uk](https://fashionunited.uk/news/fashion/nasty-gal-and-sports-illustrated-launch-athleisure-collection/2021090357497) Nasty Gal has partnered with media platform Sports Illustrated in an all-new [athleisure capsule](https://www.trendhunter.com/trends/performance-in-the-city). This 20-piece collection features an array of casual sweatshirts, bicycle shorts, and [matching two-piece sets](https://www.trendhunter.com/trends/set-active) - all of which are inspired by the [sportswear scene of the 80s](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees). The Nasty Gal x Sports Illustrated collection has a green, neutral, and relatively monochrome color palette that sparks a feeling of nostalgia. The collection hopes to inspire young people to get active and equally aims to celebrate women in sports. Many of the pieces have empowering phrases printed on the item, such as 'Thow like a badass' or 'Don't play games, play sports.' Shoppers can now shop the collection through Nasty Gals' website and app. The line retails anywhere from GBP 10 to 65. Image Credit: Nasty Gal x Sports Illustrated ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **80s-inspired Athleisure:** The popularity of nostalgic fashion trends presents an opportunity for companies to create athleisure lines inspired by styles of past decades. - **Empowering Activewear:** Adding uplifting or motivating messaging to activewear can create a sense of community among consumers and connect with those who want to express themselves through fashion. - **Sports-inspired Fashion Collaborations:** Partnering with media platforms or sports organizations to create fashion items inspired by the sports industry is an opportunity to bring new audiences to both industries. ### Sectors Adopting This - **Fashion Industry:** Designers can leverage current fashion trends to create unique sportswear items for consumers interested in wearing clothing for both fashion and function. - **Sportswear Industry:** Collaborating with fashion brands to create exclusive collections can widen brand awareness and introduce new customers to the sportswear industry. - **Media Industry:** Partnering with brands to create unique product lines can offer new revenue streams for media companies, while also increasing brand recognition among a wider audience. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md)