# Graphic Album-Coinciding Apparel Nas' 'Nasir' Album Received a Series of Designs to Honor It By Riley von Niessen | Published 2018-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nasir References: [hypebeast](https://hypebeast.com/2018/6/nas-nasir-album-official-merch-collection) & [shop.nasirjones](https://shop.nasirjones.com/) American rapper Nas just debuted his latest album, dubbed 'Nasir.' First unveiled at a listening party in New York City, the release has been highly anticipated since news of it was first leaked by Kanye West a few months ago. In order to satisfy the many fans who are looking to communicate their excitement of the release, the rapper released a [series of merchandise](https://www.trendhunter.com/trends/dont-tap-the-glass) that celebrates some of the themes presented in the album. Included in the merchandise series are a number of [tees, crewnecks and hoodies](https://www.trendhunter.com/trends/bravado-x-dmx), all of which feature bold branding and highly detailed imagery. On a selection of the designs are large black and white photographs that are shown on the backs, whereas others include a variety of [symbolic illustrations](https://www.trendhunter.com/trends/wasted-youth-x-tappei). The whole series is currently available on Nas' official store. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Symbolic Illustration Apparel:** The release of Nas' 'Nasir' album featuring symbolic illustrations on merchandise presents an opportunity for graphic apparel brands to create designs that resonate with fans. - **Bold Branding Apparel:** The bold branding displayed on Nas' album merchandise showcases a trend for apparel companies to create standout designs that make a statement. - **Black and White Photography Apparel:** The use of large black and white photographs on Nas' album merchandise inspires an opportunity for apparel brands to incorporate bold and artistic photographic elements into their designs. ### Sectors Adopting This - **Graphic Apparel:** The release of Nas' 'Nasir' album merchandise opens up opportunities for graphic apparel companies to create innovative designs that align with the album's themes. - **Music Merchandise:** The success of Nas' album merchandise highlights a growing market for music-related merchandise that allows fans to express their enthusiasm for their favorite artists and albums. - **Online Retail:** With Nas' album merchandise being made available on his official store, there is a disruptive innovation opportunity for online retail platforms to become the go-to destination for exclusive artist merchandise. ## Related on Trend Hunter - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Mixtape Merch Capsules](https://www.trendhunter.com/trends/echo45-sound-system.md) - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Collaborative Racing Streetwear Capsules](https://www.trendhunter.com/trends/lart-de-lautomobile-racing.md)