# Cereal-Coated Burgers McDonald's New Nasi Lemak Burger Boasts a Corn Flake-Covered Chicken Patty By Katherine Pendrill | Published 2017-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nasi-lemak References: [chewboom](http://www.chewboom.com/2017/07/21/mcdonalds-coconut-flavored-chicken-burger-coated-cornflakes-singapore/) & [channelnewsasia](http://www.channelnewsasia.com/news/lifestyle/mcdonald-s-introduces-nasi-lemak-burger-chendol-mcflurry-to-9025038) To celebrate the 2017 Singapore Food Festival, [McDonald's](https://www.trendhunter.com/trends/chicken-mccrispy-salt-pepper) recently rolled out an exclusive new sandwich dubbed the 'Nasi Lemak' burger. Featuring the fragrant taste of coconut and a crispy cereal coating, the new burger is a far cry from a traditional Big Mac. The Nasi Lemak burger is a [chicken sandwich](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac) made with unexpected toppings. The patty itself is made from coconut-flavored chicken thighs that have been coated with corn flake cereal bits. The patty is then paired with a [spicy sambal sauce](https://www.trendhunter.com/trends/mcdonalds-mcspicy), caramelized onions, a fried egg and cool cucumber slices. The whole thing is served on a lightly toasted semolina bun to top off the unexpected flavor combination. While the coconut-flavored creation may sound unusual to North American consumers, the burger is actually based on a popular Malay dish of the same name, which consists of rice cooked in coconut milk and pandan leaf. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Coconut-flavored Foods:** There is an opportunity to innovate and introduce coconut flavor into different food products, offering a unique taste experience. - **Unconventional Burger Toppings:** There is a potential for creating burgers with unexpected and creative toppings, appealing to adventurous eaters who are looking for new flavor combinations. - **Ethnic Fusion Cuisine:** Exploring the fusion of different ethnic flavors and ingredients can result in innovative and exciting dishes that cater to diverse tastes. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can tap into the growing market demand for unique flavor experiences by creating products with coconut-based flavors. - **Fast Food:** Fast food chains can attract customers with unconventional burger toppings, offering a twist on traditional menu items and appealing to adventurous eaters. - **Restaurant and Hospitality:** Restaurants and other hospitality businesses can explore the creation of ethnic fusion dishes, providing customers with a unique and memorable dining experience. ## Related on Trend Hunter - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Fiery Sichuan Chicken Offerings](https://www.trendhunter.com/trends/mala-chicken.md) - [Simplistically Seasoned Fried Chicken](https://www.trendhunter.com/trends/chicken-mccrispy-salt-pepper.md) - [Hawaiian-Style Chicken Burgers](https://www.trendhunter.com/trends/hawaiian-grilled-chicken-burger.md) - [Iconic Spicy Burgers](https://www.trendhunter.com/trends/singapores-mcspicy.md) - [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md) - [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md) - [Cheesy Macaroni Breakfast Wraps](https://www.trendhunter.com/trends/crispy-mac-n-cheesy-wrap.md) - [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md)