# Tools for Eco Investors NASDAQ Green Economy Indexes Make it Easer to Track Green Business By Katie Cordrey | Published 2010-09-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nasdaq-green-economy-indexes References: [greenbiz](http://www.greenbiz.com/news/2010/09/24/nasdaq-launches-indexes-track-green-economy) & [indexes.nasdaqomx](https://indexes.nasdaqomx.com/green.aspx) [NASDAQ](https://www.trendhunter.com/trends/ethos-technologies) Green Economy Indexes is a new a family of business indexes that track the green economy. The indexes focus on environmentally-conscientious companies and reflect the economic shift toward sustainable business practices. For the first time, investors will have NASDAQ-quality information about the green business sector. NASDAQ Green Economy Indexes will be able to clearly benchmark green and sustainable companies so that investors can make [informed decisions about buying into businesses](https://www.trendhunter.com/trends/investment-portfolio) that embrace the green economy. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Green Economy Indexes:** There is an opportunity for the development of more comprehensive and diversified green economy indexes to meet the increasing demand of investors. - **Sustainable Business Practices:** An opportunity exists for the creation of innovative tools to measure and track the progress of companies adopting sustainable business practices. - **Environmentally-conscientious Investing:** Disruptive innovation opportunities exist in developing new investment products and services that cater to the growing demand for environmentally-conscientious investing. ### Where This Applies - **Finance:** The finance industry has a huge opportunity to develop new investment products and services for environmentally-conscientious investors. - **Technology:** The technology industry has the potential to disrupt financial services by creating innovative tools for tracking and measuring sustainable business practices. - **Green Business:** Green businesses have an opportunity to grow and attract investment by adopting sustainable business practices and being included in green economy indexes. ## Related on Trend Hunter - [Green Career Marketplaces](https://www.trendhunter.com/trends/environmental-job-boards.md) - [ESG E-Commerce Programs](https://www.trendhunter.com/trends/seekxr.md) - [Urban Greening Infrastructure](https://www.trendhunter.com/trends/greenpublic.md) - [Business-Focused Environmental Responsibility Tools](https://www.trendhunter.com/trends/wildsight.md) - [Conscientious Business Insights Platforms](https://www.trendhunter.com/trends/insights-platform.md) - [Fitness Industry-Focused Evaluation Frameworks](https://www.trendhunter.com/trends/gym-revival.md) - [Impact Investing Tools](https://www.trendhunter.com/trends/impact-investing.md) - [Carbon Footprint Trackers](https://www.trendhunter.com/trends/carbongauge.md) - [Stock Search Engines](https://www.trendhunter.com/trends/revv-invest.md)