# Romanticising Racecar Driving Nascar Gets a Heartfelt Touch From Harlequin Romance Novels By Shelby Lee Walsh | Published 2009-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nascar-harlequin-romance-novels References: [autoblog](http://www.autoblog.com/photos/harlequin-nascar-romance-novels/2127584/) & [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/harlequin_nascar_romance) When one thinks of what the combination of [Nascar](https://www.trendhunter.com/trends/datetona-at-daytona-500) and [Harlequin romance novels](https://www.trendhunter.com/trends/toy-stories) would read like, some horrific Frankenstein literature is probably what you would picture in your mind. Having not read these (sure to be) cheesy novels, I can only imagine the hilarious degradation of the english language that would ensue. Harlequin is obviously trying to appeal to a male audience, but I’m not too confident that this ploy will work. However, I will say that this is the one novel series both my parents are most likely to have read. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 53% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Romance-nascar Crossover:** Opportunity for romance novel publishers to tap into the Nascar fanbase and create a new genre of romance novels set in the racing world. - **Genre Mashup:** Potential for other unexpected genre crossovers, opening up new and exciting storytelling possibilities that cater to niche audiences. - **Sports Marketing:** Opportunity for Nascar and other sports organizations to collaborate with different industries and expand their fanbase through unconventional partnerships. ### Sectors Adopting This - **Publishing:** Publishing companies can explore new markets and create innovative content by merging genres like romance and sports. - **Entertainment:** Film and TV producers can create unique content by combining different genres, offering fresh and captivating storytelling experiences. - **Automotive:** Automotive companies can embrace new marketing strategies by partnering with unexpected industries, such as romance novels, to attract a wider audience. ## Related on Trend Hunter - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [Tween-Focused Motorsport Capsules](https://www.trendhunter.com/trends/nascar-x-justice.md) - [Metaverse-Like Racing Events](https://www.trendhunter.com/trends/nascar-1.md) - [Race Car NFTs](https://www.trendhunter.com/trends/candy-racing.md) - [Motorsport Streetwear Capsules](https://www.trendhunter.com/trends/nascar-x-anti-social-social-club.md) - [AI-Created Romance Books](https://www.trendhunter.com/trends/book-with-chatgpt.md) - [Motorsports Crossover Apparel Lines](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar.md)