# Speedway Car Crash Commercials This Nascar Commercial Gets Fans Ready for the 2013 Season By Jonathon Brown | Published 2013-02-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nascar-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-nascar-147383) & [youtu.be](http://youtu.be/N24KvH8dV5s) Some of the highest and lowest points in the sport are captured in this [Nascar](https://www.trendhunter.com/trends/ross-chastain) commercial. Already one of the most popular sports in the United States, Nascar doesn't typically produce too many commercials. However, with this ad they go all in and provide an all encompassing look at one of the fastest sports on the planet. The commercial is narrated by a familiar deep voice. Images flash of [high speed car crashes](https://www.trendhunter.com/trends/engineered-for-whatever-ad) and celebratory champagne showers as the narrator explains the balance that defines Nascar. Essentially, the point of the commercial is to act as a trailer for the coming season, while also pointing out the high stakes of every race. No longer is it simply a group of drivers making four left turns hundreds of times. This Nascar commercial presents it as a high stakes, intense race full of potential dangers. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Fast-paced Car Racing:** Opportunity to develop innovative safety technologies and race management systems to enhance the excitement and safety of car racing. - **Emotional Storytelling in Sports Commercials:** Opportunity to create engaging and impactful advertisements that resonate with fans and build excitement for the upcoming sports season. - **Expanding Commercialization of Sports:** Opportunity to explore new ways to monetize sports events through creative, immersive, and captivating commercials. ### Where This Applies - **Automotive Safety:** Opportunity for automotive companies to develop and implement cutting-edge technologies that enhance the safety of race car drivers. - **Advertising and Marketing:** Opportunity for advertising agencies to craft compelling narratives and emotional storytelling in sports commercials to captivate viewers and drive brand awareness. - **Sports Entertainment:** Opportunity for sports organizations and event promoters to leverage commercialization strategies to generate revenue and engage fans through captivating commercials. ## Related on Trend Hunter - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Race Car NFTs](https://www.trendhunter.com/trends/candy-racing.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Metaverse-Like Racing Events](https://www.trendhunter.com/trends/nascar-1.md) - [Motorsports Crossover Apparel Lines](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar.md) - [Motorsport Streetwear Capsules](https://www.trendhunter.com/trends/nascar-x-anti-social-social-club.md) - [Digital Car-Racing Tournaments](https://www.trendhunter.com/trends/enascar-college.md) - [Tween-Focused Motorsport Capsules](https://www.trendhunter.com/trends/nascar-x-justice.md)